The Effects of Physical Distance from a Brand Extension on the Impact of Brand ‐Extension Fit
ABSTRACT
Three experiments show that if a brand extension provides a close fit to the parent brand, consumers evaluate it more favorably when they perceive themselves to be close to a picture of the extension than when they do not. If the extension is a poor fit to the parent, however, the reverse is true. These effects are driven by a match between consumers’ feelings of closeness to the extension information and the extension's closeness to the parent. This match leads them to process the extension information more fluently and consequently to generate a more favorable evaluation of the extension. (Source: Psychology and Marketing)
Source: Psychology and Marketing - December 19, 2016 Category: Psychiatry & Psychology Authors: Yunhui Huang, Yanli Jia, Robert S. Wyer Tags: Research Article Source Type: research
Beyond the Usefulness of Branded Applications: Insights from Consumer –Brand Engagement and Self‐construal Perspectives
This study aims to explore how branded apps influence consumers’ brand repurchase intention and continuance usage intention. Integrating the utilitarian view from information systems research and the view of consumer–brand engagement from marketing research, a complementary engagement path alongside the utilitarian path was devised and tested in order to elucidate consumer perceptions toward branded apps. Independent self‐construal and interdependent self‐construal moderate relationships along the utilitarian path and engagement path, respectively. Data collected from 637 respondents support most of the proposed hy...
Source: Psychology and Marketing - December 19, 2016 Category: Psychiatry & Psychology Authors: Yu ‐Hui Fang Tags: Research Article Source Type: research
Results May Vary: Overcoming Variability in Consumer Response to Advertising Music
This article describes and extends the multimechanism framework proposed by Juslin and colleagues, highlighting how the operation of psychological mechanisms leads to two general types of variability in consumer response to advertising music. First, the risk of between‐consumer variability (individual differences) in musical response is moderate or high for most mechanisms, and it often depends on each individual's particular history of exposure to music (listening biography). Second, within‐consumer variability occurs when different mechanisms have contrasting effects, so that an individual consumer's musical response...
Source: Psychology and Marketing - December 19, 2016 Category: Psychiatry & Psychology Authors: Lincoln G. Craton, Geoffrey P. Lantos, Richard C. Leventhal Tags: Research Article Source Type: research
Communicating a Key Benefit Claim Creatively and Effectively through Five Conveyor Properties
This article also provides real‐life examples to illustrate the role of the five conveyor properties in getting across the message creatively and effectively. Creatives and do‐it‐yourself advertisers alike can easily apply the outlined procedure for generating and selecting conveyors. (Source: Psychology and Marketing)
Source: Psychology and Marketing - December 19, 2016 Category: Psychiatry & Psychology Authors: Niek Althuizen Tags: Research Article Source Type: research
Issue Information
(Source: Psychology and Marketing)
Source: Psychology and Marketing - November 11, 2016 Category: Psychiatry & Psychology Tags: Issue Information Source Type: research
Consumer Involvement in New Product Development: A Case Study from the Online Virtual Community
In this study, the authors collect data through the MIUI community (the online community network of Xiaomi, a high‐tech company). The findings reveal a close link between the NPD performance of firms and the motivations for consumer involvement. The findings also have implications for practitioners concerned with the management of consumer resources. (Source: Psychology and Marketing)
Source: Psychology and Marketing - November 10, 2016 Category: Psychiatry & Psychology Authors: Xuemei Xie, Yaoyang Jia Tags: Research Article Source Type: research
Online Customer Service Reviews in Urban Hotels: A Data Mining Approach
This study proposes a product feature‐oriented approach to the analysis of online guests’ reviews, and it analyzes the relationship between the most salient features and guests’ hotel rating in the online travel agencies environment. In particular, this research means to address the following research question: How can this understanding of these features help us to design desirable urban hotel experiences that guests really assess? This research employs a sample of 829 Spanish urban hotels and 19,318 reviews. These data, by extracting attributes that are mentioned differently by males or females, reveal the moderati...
Source: Psychology and Marketing - November 10, 2016 Category: Psychiatry & Psychology Authors: Manuel J. S ánchez‐Franco, Antonio Navarro‐García, Francisco J. Rondán‐Cataluña Tags: Research Article Source Type: research
Toward a Taxonomy of Virtual Communities from a Value Cocreation Perspective
ABSTRACT
The enormous growth that social networks have experienced in recent years has caused firms to begin to view social networks as enabling environments for supplier–customer interactions. It has been argued that company behavior influences customer participation; however, this notion has rarely been investigated. Therefore, the purpose of this research is twofold as follows: to determine if there are differences among virtual communities regarding customer participation and define the main factors that can cause differences in cocreated value. We used the perspective of grounded theory to analyze seven communities ...
Source: Psychology and Marketing - November 10, 2016 Category: Psychiatry & Psychology Authors: Nuria Rodr íguez‐López, M. Eva Diz‐Comesaña Tags: Research Article Source Type: research
Integrated Reporting, Connectivity, and Social Media
This article presents the IR phenomenon and pays special attention to the key concept of “connectivity,” according to the International Integrated Reporting Council (IIRC). However, Internet and digital technologies have provided new channels of communication and interaction through social media. Within the framework of the Legitimacy Theory, Reputation Risk Management, and Stakeholder Theory, this article argues that the new possibilities brought by social media can be most valuable for IR purposes as they are useful to increase transparency and stakeholder engagement. Having looked into 78 integrated reports for the ...
Source: Psychology and Marketing - November 10, 2016 Category: Psychiatry & Psychology Authors: Yaismir Adriana Rivera ‐Arrubla, Ana Zorio‐Grima Tags: Research Article Source Type: research
Social Capital in E ‐services Adoption
ABSTRACT
Several studies acknowledge social network use's effect on university students’ learning process and that effect's moderating role in e‐learning platform adoption. In line with Social Capital Theory, this study analyzes the differences in e‐learning platform adoption between users of a generic social network, linked to bridging social capital, and users of a study‐specific network, connected to the development of bonding social capital. The results show that a studies‐linked social network has a more significant moderating effect on the relation between some antecedents of intention to use and effective ...
Source: Psychology and Marketing - November 10, 2016 Category: Psychiatry & Psychology Authors: Manuel Rey ‐Moreno, Cayetano Medina‐Molina Tags: Research Article Source Type: research
Exploring How Video Digital Storytelling Builds Relationship Experiences
This study adopts a qualitative multimethod approach to investigate the meanings contained in video stories and the linkage to relationship experience. A case study based on the Airbnb's social platforms was analyzed through the degrees‐of‐freedom analysis instrument (DFA) and through a systematic dimensional qualitative research called BASIC IDS (an acronym for behavior, affect, sensation, imagery, cognition, interpersonal relations, drugs, and sociocultural factors) to yield psychological valuable insights into the multidimensional construct of consumer relationship experience. The analysis unveils that, within the s...
Source: Psychology and Marketing - November 10, 2016 Category: Psychiatry & Psychology Authors: Rebecca Pera, Giampaolo Viglia Tags: Research Article Source Type: research
Factors for Elderly Use of Social Media for Health ‐Related Activities
ABSTRACT
Elderly individuals are increasingly using social media sites to access health‐related information. Using responses from 610 elderly individuals in Sweden to a large‐scale questionnaire survey, this study examines technology acceptance model and sociodemographic factors that positively influence elderly individuals’ use of social media for health‐related activities. The results show evidence of a positive association between general technology use experience, attitudes toward technology use, age, or gender, and the use of social media for health‐related activities. Technology attitudes strengthen the eff...
Source: Psychology and Marketing - November 10, 2016 Category: Psychiatry & Psychology Authors: Vinit Parida, Rana Mostaghel, Pejvak Oghazi Tags: Research Article Source Type: research
Examining the Effects of Online Social Networks and Organizational Learning Capability on Innovation Performance in the Hotel Industry
This study highlights the potential as well as the limitations of online social networks and organizational learning capability in promoting innovation capability. Businesses must consciously manage the assimilation and use of online social networks to benefit from them. (Source: Psychology and Marketing)
Source: Psychology and Marketing - November 10, 2016 Category: Psychiatry & Psychology Authors: Daniel Palacios ‐Marqués, Carlos Devece‐Carañana, Carlos Llopis‐Albert Tags: Research Article Source Type: research
Social Media Marketing For Adolescents
This study used qualitative comparative analysis to examine consumers’ use of social media. (Source: Psychology and Marketing)
Source: Psychology and Marketing - November 10, 2016 Category: Psychiatry & Psychology Authors: Alicia Mas ‐Tur, Ana Tur‐Porcar, Anna Llorca Tags: Research Article Source Type: research
Self or Simulacra of Online Reviews: An Empirical Perspective
ABSTRACT
Online user‐generated content includes various forms of computer‐mediated online reviews, ratings, and feedback. The impact of online consumer reviews has been widely studied particularly in e‐commerce, online marketing, and consumer behavior domains using text‐mining and sentiment analysis. Such studies often assume that consumer‐submitted online reviews truly represent consumer experiences, but multiple studies on online social networks suggest otherwise. Drawing from the social network literature, this paper investigates the impact of peers on consumer willingness to write and submit online reviews. A...
Source: Psychology and Marketing - November 10, 2016 Category: Psychiatry & Psychology Authors: Vivek Kumar Singh, Rohit Nishant, Philip J. Kitchen Tags: Research Article Source Type: research
