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Psychology&Marketing,Volume 35, Issue 4, Page 283-293, April 2018. (Source: Psychology and Marketing)
Source: Psychology and Marketing - March 3, 2018 Category: Psychiatry & Psychology Source Type: research
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Psychology&Marketing,Volume 35, Issue 4, Page 268-282, April 2018. (Source: Psychology and Marketing)
Source: Psychology and Marketing - March 3, 2018 Category: Psychiatry & Psychology Source Type: research
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Psychology&Marketing,Volume 35, Issue 4, Page 253-267, April 2018. (Source: Psychology and Marketing)
Source: Psychology and Marketing - March 3, 2018 Category: Psychiatry & Psychology Source Type: research
My username is IN! The influence of inward vs. outward wandering usernames on judgments of online seller trustworthiness
Abstract
Previous research showed that words for which the consonant articulation spots wander from the front of the mouth to the back (e.g., EPOK; inward) are preferred over words with the reversed sequence (e.g., EKOP; outward). In the present research, we extended this effect to judgments of online seller trustworthiness and choice of transaction partners. In seven experiments in the context of the online auction market eBay, we show that the mere use of inward compared to outward usernames increases the level of trustworthiness ascribed to online sellers (Experiments 1A, 1B, 2, 4A, 4B) and the likelihood that a seller ...
Source: Psychology and Marketing - March 3, 2018 Category: Psychiatry & Psychology Authors: Rita R. Silva, Sascha Topolinski Tags: RESEARCH ARTICLE Source Type: research
Short brand stories on packaging: An examination of consumer responses
This study reports findings from two experiments comparing consumer responses to fast‐moving consumer good (FMCG) packages with and without short brand stories. The findings show that even a short brand story included on FMCG packaging has a positive impact on consumers’ affective, attitudinal, product value, and behavioral intention responses to the brand. (Source: Psychology and Marketing)
Source: Psychology and Marketing - March 3, 2018 Category: Psychiatry & Psychology Authors: Eeva Solja, Veronica Liljander, Magnus S öderlund Tags: RESEARCH ARTICLE Source Type: research
Power moderates the impact of desire for exclusivity on luxury experiential consumption
Abstract
This research examines the effect of desire for exclusivity on evaluations of luxury experiences and proposes a boundary condition for the effect. The scarcity effect literature suggests that consumers prefer scarce products due to limited supply because they appeal to consumers’ desire for exclusive consumption. Building on this thesis, the current research argues that luxury experiences are intrinsically scarce enough to appeal to consumers’ desire for exclusivity: Consumers with a strong desire for exclusivity will evaluate luxury experiences more favorably than those with a weak desire for exclusivity. A p...
Source: Psychology and Marketing - March 3, 2018 Category: Psychiatry & Psychology Authors: Youngseon Kim Tags: RESEARCH ARTICLE Source Type: research
When pain is pleasure: Identifying consumer psychopaths
Abstract
In almost every product category, companies have incorporated the emergence of ethical and environmental consumerism into their business activities. Although ethical consumers are supposed to be concerned with a broad spectrum of ethical issues and demand that products and business practices meet their moral principles, a critical perspective supports the assumption that a dark side of consumer personality also exists. Consequently, the role of consumers has become a top priority, especially in the specific ascription of bright and dark personality traits when evaluating cruel business practices and unethical beha...
Source: Psychology and Marketing - March 3, 2018 Category: Psychiatry & Psychology Authors: Evmorfia Karampournioti, Nadine Hennigs, Klaus ‐Peter Wiedmann Tags: RESEARCH ARTICLE Source Type: research
How the sound frequency of background music influences consumers ’ perceptions and decision making
This study examined how music frequency affected consumers’ perception and decision making. The results of three experimental studies show that music frequency affects perceived distance between the sound source and the perceiver. Consequently, the representation of marketing message that matched (vs. mismatched) the background music's frequency enhanced consumers’ evaluative judgments. Specifically, Study 1A demonstrates that low‐frequency (vs. high‐frequency) music increased perceived distance. Studies 2, 3A, and 3B indicate that low‐frequency (high‐frequency) music matched products with abstract (concrete) r...
Source: Psychology and Marketing - March 3, 2018 Category: Psychiatry & Psychology Authors: Tsutomu Sunaga Tags: RESEARCH ARTICLE Source Type: research
Issue Information
(Source: Psychology and Marketing)
Source: Psychology and Marketing - February 9, 2018 Category: Psychiatry & Psychology Tags: ISSUE INFORMATION Source Type: research
Exploring creative marketing thought: Divergent ideation processes and outcomes
This article presents a theoretical framework, the Divergent Marketing Thought Model (DMTM), that explores the ideation modes, processes, and outcomes involved in the generation of divergent marketing thought. The proposed model, which is based on a synthesis of research from psychology, marketing, and creativity, offers insight into specific divergent ideation processes that mediate the generation of creative marketing thought. Informed by the DMTM, several formal research propositions are advanced. (Source: Psychology and Marketing)
Source: Psychology and Marketing - February 9, 2018 Category: Psychiatry & Psychology Authors: Philip A. Titus Tags: RESEARCH ARTICLE Source Type: research
Do they shop to stand out or fit in? The luxury fashion purchase intentions of young adults
Abstract
A three‐study examination of young adults suggests that their motivation for status in terms of their luxury fashion purchase intentions is impacted by a bandwagon effect. In Study 1, qualitative research informs what fashion items represent status to young adults, how they view these items, and how they view others owning these items. In Study 2, survey research establishes the link between the motivation for status (status consumption) and purchase intention/ownership of these fashion items. In Study 3, a national survey of young adults examines what mediates and moderates the motivation for status to lead to ...
Source: Psychology and Marketing - February 9, 2018 Category: Psychiatry & Psychology Authors: Jacqueline K. Eastman, Rajesh Iyer, C. David Shepherd, Angelina Heugel, Don Faulk Tags: RESEARCH ARTICLE Source Type: research
Will they pitch or will they switch? Comparing Chinese and American consumers
This study compares the conditions for consumer satisfaction and word of mouth (WOM) between Chinese and American consumers. The authors utilize a between‐subjects factorial design experiment to investigate the effect of service experience (positive or negative) and consumption context (hedonic vs. utilitarian) across these two cultures. Results indicate that consumers perceive higher levels of satisfaction and switching costs, and provide higher WOM intention for positive than for negative service experiences. The relationship between service experience and perceived switching costs is further moderated by consumption c...
Source: Psychology and Marketing - February 9, 2018 Category: Psychiatry & Psychology Authors: Anjala S. Krishen, Han ‐Fen Hu Tags: RESEARCH ARTICLE Source Type: research
I love the product but will you? The role of interpersonal attachment styles in social projection
Abstract
Individuals often have a need to predict the preferences of others (e.g., offering a recommendation, gift giving). In doing so, it is not uncommon that individuals project their attitudes and preferences onto others. Extant consumer research literature related to social projection focuses largely on particular situational variables that influence social projection. The current research adds to a smaller body of consumer research which focuses on specific characteristics of consumers’ selves that may drive an individual's tendency to project his/her attitudes onto others. Specifically, the present paper explores ...
Source: Psychology and Marketing - February 9, 2018 Category: Psychiatry & Psychology Authors: Meredith E. David Tags: RESEARCH ARTICLE Source Type: research
The impact of money attitudes and global life satisfaction on the maladaptive pursuit of consumption
Abstract
The goal of this research was to examine how money attitudes and global life satisfaction relate to and predict compulsive buying among young adults. Using a Prolific Academic sample, 265 adults between the ages 18 and 25 completed the Money Attitudes Scale, Money Ethics Scale, Spendthrift‐Tightwad Scale, Satisfaction with Life Scale, and the Richmond Compulsive‐Buying Scale. As expected, motives toward saving and spending money as assessed by the Money Attitude Scale and pain of paying as assessed by the Spendthrift‐Tightwad Scale were correlated and predicted compulsive buying. However, these findings are ...
Source: Psychology and Marketing - February 9, 2018 Category: Psychiatry & Psychology Authors: Richard J. Harnish, K. Robert Bridges, Rajan Nataraajan, Joshua T Gump, Alicia E. Carson Tags: RESEARCH ARTICLE Source Type: research
Antecedents and consequences of chronic impulsive buying: Can impulsive buying be understood as dysfunctional self ‐regulation?
Abstract
Researchers reach different conclusions about the functional or dysfunctional nature of impulsive buying behavior. While many note the use of impulsive buying as a form of mood regulation, there is disagreement about whether this is functional or dysfunctional and the extent to which it causes financial harm. This paper draws on data from a U.K. national survey sample (N = 109,472) to contribute to these debates. Study results suggest that impulsive buying is more common for those who have most need to regulate mood and who have the least effective emotion regulation strategies. This suggests that impulsive buyi...
Source: Psychology and Marketing - February 9, 2018 Category: Psychiatry & Psychology Authors: Mark Fenton ‐O'Creevy, Sally Dibb, Adrian Furnham Tags: RESEARCH ARTICLE Source Type: research
