Issue Information
(Source: Psychology and Marketing)
Source: Psychology and Marketing - May 4, 2017 Category: Psychiatry & Psychology Tags: Issue Information Source Type: research
Confessions of the Pricing Man, Herman Simon. Switzerland: Springer International Publishing, 2015. ISBN: 978 ‐3‐319‐20399‐7
(Source: Psychology and Marketing)
Source: Psychology and Marketing - May 4, 2017 Category: Psychiatry & Psychology Authors: Daniel R. Sersland Tags: BOOK REVIEW Source Type: research
Examining the Effectiveness of Fear Appeals in Prompting Help ‐Seeking: The Case of At‐Risk Gamblers
ABSTRACT
With a sample of Australian at‐risk gamblers, this research examines the impact of gender and individual difference in experiential avoidance (EA; cognitive and emotional suppression) on the processing of fear appeals. Study 1, through thematic analysis, explores fear appeal perceptions among at‐risk gamblers. The results identify that relevant threats, such as social and psychological, should be integrated into fear‐inducing advertising stimuli. Study 2 uses multigroup comparisons in structural equation modeling (SEM) to test the robustness of the revised protection motivation model (RPMM) in predicting the...
Source: Psychology and Marketing - May 4, 2017 Category: Psychiatry & Psychology Authors: Svetlana Vos, Roberta Crouch, Pascale Quester, Jasmina Ilicic Tags: Research Article Source Type: research
Consumer Attitudes toward Sponsors ’ Counterambush Marketing Ads
ABSTRACT
Since the existing measures to prevent ambush marketing are widely ineffective, sponsors can use countercommunications, a public response to an ambushing attempt that aims to strengthen their own brand, relative to the ambusher. This research examines consumer responses to three types of counterambush marketing ads: humorous complaining, naming and shaming, and consumer education. Three experimental studies using both real and fictitious brands as well as different event settings indicate that a humorous counterad (vs. naming and shaming and consumer education counterads) results in more favorable consumer evaluat...
Source: Psychology and Marketing - May 4, 2017 Category: Psychiatry & Psychology Authors: Joerg Koenigstorfer, Sebastian Uhrich Tags: Research Article Source Type: research
The “You and I” of Happiness: Investigating the Long‐Term Impact of Self‐ and Other‐Focused Happiness‐Enhancing Activities
ABSTRACT
It is commonly known in the positive psychology literature that people who want to increase their happiness ought to engage in so‐called happiness‐enhancing activities. Building on this stream of research, work that emphasizes the duality of happiness (affect vs. meaning) is introduced in order to propose a new conceptualization of happiness activities. The new conceptualization distinguishes between self‐ and other‐focused happiness activities, and argues for the importance of other‐focused activities over self‐focused ones. Results from a six‐week long study show that other‐focused happiness acti...
Source: Psychology and Marketing - May 4, 2017 Category: Psychiatry & Psychology Authors: Maria S ääksjärvi, Katarina Hellén, Pieter Desmet Tags: Research Article Source Type: research
Extrinsic and Intrinsic Contingent Self ‐Esteem and Materialism: A Correlational and Experimental Investigation
ABSTRACT
While there is substantial evidence regarding the role of generalized self‐esteem and identity deficits as potential antecedents of materialism, the exact nature of the domains from which such self‐esteem deficits (that breeds materialism) emanate has remained unexplored. Moreover, there is scant research attention on intrinsically oriented contingent self‐esteem and how it relates to materialism. The present study investigated contingent self‐esteem in extrinsic domains as antecedents of materialism. It was shown that extrinsic and intrinsic forms of contingent self‐esteem relate differently with materi...
Source: Psychology and Marketing - May 4, 2017 Category: Psychiatry & Psychology Authors: Tania Nagpaul, Joyce S. Pang Tags: Research Article Source Type: research
When are Consumers Motivated to Connect with Ethical Brands? The Roles of Guilt and Moral Identity Importance
ABSTRACT
This research adds to the growing literature on what draws consumers to ethical brands. Findings from three studies demonstrate that guilt motivates consumers to connect with ethical brands, especially those consumers with high levels of moral identity importance (MII). Specifically, Study 1 finds that consumers report stronger self‐brand connections (SBCs) with an ethical brand when they feel guilty (vs. control). Study 2 finds that guilt particularly motivates consumers with high MII to report stronger SBCs with an ethical (vs. unethical) brand. In turn, these strong connections lead to increased intentions to...
Source: Psychology and Marketing - May 4, 2017 Category: Psychiatry & Psychology Authors: Kevin P. Newman, Rebecca K. Trump Tags: Research Article Source Type: research
Issue Information
(Source: Psychology and Marketing)
Source: Psychology and Marketing - April 11, 2017 Category: Psychiatry & Psychology Tags: Issue Information Source Type: research
Consumers ’ Social Media Brand Behaviors: Uncovering Underlying Motivators and Deriving Meaningful Consumer Segments
ABSTRACT
The current research identifies the range of social media brand behaviors (i.e., brand touch points) that consumers can exhibit on social media, and subsequently queries a representative sample of consumers with regard to such behaviors. The analysis reveals four underlying motivators for consumers’ social media behaviors, including brand tacit engagement, brand exhibiting, brand patronizing, and brand deal seeking. These motivators are used to derive meaningful consumer segments identified as content seekers, observers, deal hunters, hard‐core fans, posers and, respectively, patronizers, and described through...
Source: Psychology and Marketing - April 11, 2017 Category: Psychiatry & Psychology Authors: Radu Dimitriu, Rodrigo Guesalaga Tags: Research Article Source Type: research
“Service” in Luxury Retailing in the Twenty‐First Century: An Exploratory Look at the Pleasure Boating Sector
This study explores the most effective retailing strategies with which luxury retailers can achieve a competitive advantage. The central role of services in enhancing the consumption experience in the luxury segment has been analyzed considering the pleasure boating sector, with a focus on the role that the dealer may have, both in the integration of different services and in the development of a durable competitive advantage. A qualitative study has been carried out through semistructured, in‐depth, one‐to‐one interviews with representatives of companies that deal with the pleasure boating sector. The results show t...
Source: Psychology and Marketing - April 11, 2017 Category: Psychiatry & Psychology Authors: Cesare Amatulli, Rajan Nataraajan, Mauro Capestro, Marco Carvignese, Gianluigi Guido Tags: Research Article Source Type: research
“Why Do Young Thai Women Desire White Skin?” Understanding Conscious and Nonconscious Motivations of Young Women in Bangkok
ABSTRACT
Skin whitening has been studied mainly using a postcolonial attitude analysis emphasizing conscious reasons behind skin bleaching. Studies dedicated to gaining a rich understanding of nonconscious motivations for skin whitening are scarce, especially in Asia. Therefore, two studies were conducted by using an innovative mix of research protocols to access to both conscious and nonconscious motivations. The studies were conducted among 92 female regular skin whitening users, aged 18–24 years, in Bangkok, Thailand. Study 1, among 42 women, used three‐combined qualitative research techniques of laddering, projecti...
Source: Psychology and Marketing - April 11, 2017 Category: Psychiatry & Psychology Authors: Caroline Cuny, Titima Opaswongkarn Tags: Research Article Source Type: research
Understanding How Goal ‐striving, Goal Orientation, and Shame Influence Self‐perceptions after Exposure to Models in Advertising
ABSTRACT
Marketers frequently use advertisements featuring thin models to promote the goal of self‐improvement to consumers. However, many of these appeals lead to detrimental effects on the self‐perceptions of the females who view them. This paper integrates components of goal‐striving theory and social comparison theory to explain consumer response to these advertisements and investigates how goal attainability may mitigate the negative effects of these ads. Additionally, this work investigates how a promotion‐focus goal orientation moderates the effects of the goal‐striving process and provides evidence of the...
Source: Psychology and Marketing - April 11, 2017 Category: Psychiatry & Psychology Authors: Kathrynn Pounders, Dan Hamilton Rice, Amanda Mabry ‐Flynn Tags: Research Article Source Type: research
The Best I Can Be: How Self ‐Accountability Impacts Product Choice in Technology‐Mediated Environments
ABSTRACT
Technology‐mediated environments are important not only as the location for an increasing proportion of purchases, but also as an even more pervasive part of the purchase journey. While most research into online consumer behavior focuses on attitudes as an antecedent of product choice, this article focuses on an important but hardly explored variable that may be impacted by technology‐mediated environments: self‐accountability. Laboratory experiments suggest that self‐accountability may influence online purchases, but this has not been confirmed in field studies. Furthermore, although this prior work sugge...
Source: Psychology and Marketing - April 11, 2017 Category: Psychiatry & Psychology Authors: Zoe O. Rowe, Hugh N. Wilson, Radu M. Dimitriu, Katja Breiter, Fiona J. Charnley Tags: Research Article Source Type: research
Issue Information
(Source: Psychology and Marketing)
Source: Psychology and Marketing - March 9, 2017 Category: Psychiatry & Psychology Tags: Issue Information Source Type: research
Consumer Revenge Using the Internet and Social Media: An Examination of the Role of Service Failure Types and Cognitive Appraisal Processes
ABSTRACT
Given the pervasive spread and use of the Internet and social media, consumer use of these new forums for expressing their revenge intentions has also increased. This research examines the impacts of service outcome and service process failures on consumer online revenge intentions. Using insights from cognitive appraisal theory, a comprehensive model is developed and tested to examine the impacts of service failure types on consumers’ primary and secondary appraisal processes that lead to online revenge intentions. The model was tested in the United Kingdom and Jordan. Results show that for the two countries, d...
Source: Psychology and Marketing - March 8, 2017 Category: Psychiatry & Psychology Authors: Zaid Mohammad Ibrahim Obeidat, Sarah Hong Xiao, Gopalkrishnan R. Iyer, Michael Nicholson Tags: Research Article Source Type: research
