Explanatory factors for efficiency in the use of social networking sites —The case of organic food products
This study of the efficiency of SNS use in two strategic sectors for Spain—olive oil and wine—used data envelopment analysis and, in a second stage, qualitative comparative analysis (QCA) to detect the contextual variables that explain the highest efficiency indices. The results showed that the more market‐oriented sector (wine) has a higher average efficiency of SNS use and pointed to the following explanatory factors: SNSs mentioned on corporate websites, number of employees, the manager's educational background, and length of SNS use. (Source: Psychology and Marketing)
Source: Psychology and Marketing - November 7, 2017 Category: Psychiatry & Psychology Authors: Enrique Bernal ‐Jurado, Adoración Mozas‐Moral, Domingo Fernández‐Uclés, Miguel Jesús Medina‐Viruel Tags: RESEARCH ARTICLE Source Type: research
Enablers for end ‐user entrepreneurship: An investigation on Italian food bloggers
This article examines unconventional entrepreneurship (accidental or end‐user entrepreneurs) to determine whether the decision‐making phase of the entrepreneurial process is collective. The analysis identified a virtuous circle that links knowledge, innovation, judgment, and decision making to collective interactions built on passion, experience, and sharing. To study food bloggers as unconventional user entrepreneurs, data were collected and analyzed using netnographic analysis. A supplementary online survey of food bloggers and their followers was also performed. Three groups of food bloggers are identified: amusing,...
Source: Psychology and Marketing - November 7, 2017 Category: Psychiatry & Psychology Authors: Maria Teresa Cuomo, Debora Tortora, Giuseppe Festa, Alex Giordano, Gerardino Metallo Tags: RESEARCH ARTICLE Source Type: research
Customer benefits and value creation in streaming services marketing: a managerial cognitive capability approach
Abstract
Customer value analysis and management is a key theoretical and empirical issue in marketing management and strategic management. However, little is known about the influence of customer benefit on customer value from the microfoundations of the dynamic capabilities perspective. Currently, a boom in online video and music streaming services is changing the entertainment industry structure. Thus, marketing managers in the fast‐growing streaming services industry should have dynamic managerial capabilities to anticipate other service elements that customers consider valuable. Based on managerial cognitive dynamic ...
Source: Psychology and Marketing - November 7, 2017 Category: Psychiatry & Psychology Authors: Yi ‐Min Chen, Hsin‐Hsien Liu, Yu‐Chun Chiu Tags: RESEARCH ARTICLE Source Type: research
Analyzing user sentiment in social media: Implications for online marketing strategy
This article examines restaurant customers’ online activity following visits to restaurants. Differences in customers’ opinions based on gender and location are discussed. Sentiment analysis was used to analyze customers’ social media behavior in terms of liking, rating, and reviewing restaurants. User‐generated reviews and comments about experiences influence potential customers’ decisions. The results of this study show that gender and location of customers influence restaurant ratings. This article shows that sentiment analysis (using Natural Language Toolkit and TextBlob) can help marketers by providing a use...
Source: Psychology and Marketing - November 7, 2017 Category: Psychiatry & Psychology Authors: Adrian Micu, Angela Eliza Micu, Marius Geru, Radu Constantin Lixandroiu Tags: RESEARCH ARTICLE Source Type: research
Antecedents of memorable tourism experience related to behavioral intentions
This study investigates the antecedent factors of memorable tourism experience (MTE) and their relationship to visitors’ behavioral intentions (BIs); Kim, Ritchie, & McCormick, ). Based on a survey of 314 structured interviews among visitors to the zoo and museum in Rovaniemi, Finland, the study reveals different MTE dimensions than in Kim et al.’s study. Only four factors—hedonism, local culture, involvement, and knowledge—influence visitors’ BIs. The results suggest the need to rebuild the scale of MTE by incorporating other relevant dimensions. (Source: Psychology and Marketing)
Source: Psychology and Marketing - November 7, 2017 Category: Psychiatry & Psychology Authors: Dafnis N. Coudounaris, Erose Sthapit Tags: RESEARCH ARTICLE Source Type: research
The role of destination personality fit in destination branding: Antecedents and outcomes
Abstract
Drawing from fit research in strategic management, this study develops and investigates a model predicting destination attitude and (re)visit intention. The study introduces the concept of destination personality fit on the basis of how well consumer perceptions of a tourist destination's brand personality fits that of what the destination brand manager wishes to convey. A model incorporating destination advertising awareness as an antecedent of destination personality and consumer‐manager destination personality fit is tested on international consumers with the destination personality of Switzerland as the stud...
Source: Psychology and Marketing - November 7, 2017 Category: Psychiatry & Psychology Authors: Magnus Hultman, Carola Strandberg, Pejvak Oghazi, Rana Mostaghel Tags: RESEARCH ARTICLE Source Type: research
Issue Information
(Source: Psychology and Marketing)
Source: Psychology and Marketing - October 10, 2017 Category: Psychiatry & Psychology Tags: ISSUE INFORMATION Source Type: research
Family firm performance: The influence of entrepreneurial orientation and absorptive capacity
This article investigates the influence of entrepreneurial orientation and absorptive capacity on family firm performance. Partial least squares structural equation modeling (PLS‐SEM) was used to analyze empirical data for 218 Spanish family firms. Absorptive capacity positively mediated the relationship between entrepreneurial orientation and family firm performance. This total mediation effect suppressed the direct effect of entrepreneurial orientation on family firm performance. A major implication of this finding is that for family firms to improve their performance through entrepreneurial orientation, absorptive cap...
Source: Psychology and Marketing - October 10, 2017 Category: Psychiatry & Psychology Authors: Felipe Hern ández‐Perlines, Juan Moreno‐García, Benito Yáñez‐Araque Tags: RESEARCH ARTICLE Source Type: research
Persistent voting decisions in shareholder meetings
This study examined the determinants of voting decisions in shareholder meetings, with a special focus on voting persistence. The data captured votes on managerial proposals in shareholder meetings held by U.S. banks between 2003 and 2013. The dynamic panel data were analyzed using robust two‐step system generalized method of moments estimation (GMM) with orthogonal deviations. The lagged voting decision was a significant factor in explaining subsequent voting decisions. This finding provides evidence of voting persistence. Although persistence is a prominent topic in behavioral economics, studies have tended to focus on...
Source: Psychology and Marketing - October 10, 2017 Category: Psychiatry & Psychology Authors: Juan Pi ñeiro‐Chousa, Marcos Vizcaíno‐González, João Carvalho das Neves Tags: RESEARCH ARTICLE Source Type: research
Exploring the customer's intention to switch firms: The role of customer ‐related antecedents
This study examined the customer‐related antecedents of the customer's intention to switch firms. Customer citizenship behavior was a key element in this study. Scholars have extensively studied the antecedents of customer citizenship behavior. However, the way that customer citizenship behavior relates to other attitudinal variables and the intention to switch has scarcely been analyzed. The proposed hypotheses were verified using partial least squares variance‐based structural equation modeling applied to 947 users of beauty care service firms in five countries. The results suggest that customer citizenship behavior ...
Source: Psychology and Marketing - October 10, 2017 Category: Psychiatry & Psychology Authors: Mar ía‐Ángeles Revilla‐Camacho, Manuela Vega‐Vázquez, Francisco‐José Cossío‐Silva Tags: RESEARCH ARTICLE Source Type: research
Entrepreneurial competencies and motivations to enhance marketing innovation in Europe
Abstract
Global Entrepreneurship Monitor (GEM) country profile variables were analyzed using qualitative comparative analysis (QCA). This analysis identified which combinations of entrepreneurs’ competencies and motivations boost marketing innovation. Marketing innovation contributes to defining and reinforcing competitive advantages, goal setting, and business performance. The findings of this study can help policymakers design strategies to foster regional marketing innovation and economic growth. (Source: Psychology and Marketing)
Source: Psychology and Marketing - October 10, 2017 Category: Psychiatry & Psychology Authors: Sonia Cruz ‐Ros, Dolores Garzón, Alicia Mas‐Tur Tags: RESEARCH ARTICLE Source Type: research
Gender and age differences in the psychosocial risk factors of workplace bullying
Abstract
Bullying at work means harassing, offending, or socially excluding someone or negatively affecting someone's work. Bullying affects all kinds of organizations, although organizations in the public sector are some of the worst affected. To date, no studies have examined how the combination of psychosocial risk factors leads to bullying. Using a sample of Spanish prison employees (n = 488) and fuzzy‐set qualitative comparative analysis (fsQCA), this study analyzed how five combined effects (role conflict, role ambiguity, social support, esteem, and work overload) lead to bullying at work. Two classification vari...
Source: Psychology and Marketing - October 10, 2017 Category: Psychiatry & Psychology Authors: M. Ángeles López‐Cabarcos, Paula Vázquez‐Rodríguez, Clara Gieure Tags: RESEARCH ARTICLE Source Type: research
Parenting styles and Internet use
This study examined the links between Internet use and the parenting styles that shape parent–child interactions. Empirical analysis showed that Internet use accounts for the majority of adolescents’ leisure time. The neglecting parenting style has the strongest relationship with addictive Internet use by adolescent girls and boys. For boys, addictive Internet use is also related to a combination of different parenting styles resulting from inconsistencies and contradictions between parents. (Source: Psychology and Marketing)
Source: Psychology and Marketing - October 10, 2017 Category: Psychiatry & Psychology Authors: Ana Tur ‐Porcar Tags: RESEARCH ARTICLE Source Type: research
Does organizational creativity always drive market performance?
This study develops and tests arguments that the relationship between organizational creativity and market performance is channeled through new product development (NPD) capability, and that the indirect effect of creativity on performance, via NPD capability, is conditional upon levels of environment dynamism and market responsiveness. The proposed relationships are tested on a sample of 221 small‐ and medium‐sized enterprises (SMEs) in a major sub‐Saharan African market. Findings from the study indicate that process and product NPD capabilities partially mediate the effect of novelty and usefulness elements of orga...
Source: Psychology and Marketing - October 10, 2017 Category: Psychiatry & Psychology Authors: Nathaniel Boso, Francis Donbesuur, Terver Bendega, Jonathan Annan, Ogechi Adeola Tags: RESEARCH ARTICLE Source Type: research
To post or not to post: social media sharing and sporting event performance
This article investigates the use of social networks in relation to sporting events. An empirical study examined the role of social network variables and sporting event performance variables in social media use. The sample consisted of 410 triathletes (72.2% male) aged between 18 and 66 years (mean 37.03 ± 8.62). Four analyses were performed using fuzzy‐set qualitative comparative analysis to examine the causes of sharing comments through social media, sharing photos and videos on social media, participant satisfaction, and word‐of‐mouth (WOM). The event's general image was a necessary condition in all cases. The co...
Source: Psychology and Marketing - October 10, 2017 Category: Psychiatry & Psychology Authors: Vicente Prado ‐Gascó, Ferran Calabuig Moreno, Vicente Añó Sanz, Juan Núñez‐Pomar, Josep Crespo Hervás Tags: RESEARCH ARTICLE Source Type: research
