The Effectiveness of Fear Appeals Featuring Fines versus Social Disapproval in Preventing Shoplifting Among Adolescents
ABSTRACT
The present study investigates the effectiveness of fear appeals, including type of punishment (social disapproval vs. fines), probability of getting caught when shoplifting, and severity of the punishment, in preventing shoplifting among adolescents. Results show that when the chance of getting caught is low, social punishment messages should stress severe levels of social disapproval. When social disapproval messages imply a high probability of apprehension, the severity of social rejection does not affect shoplifting intentions. Finally, messages focusing on fines should depict large instead of small fines, irr...
Source: Psychology and Marketing - February 12, 2017 Category: Psychiatry & Psychology Authors: Iris Vermeir, Tine Bock, Patrick Kenhove Tags: Research Article Source Type: research
“Seize the Deal, or Return It Losing Your Free Gift”: The Effect of a Gift‐With‐Purchase Promotion on Product Return Intention
ABSTRACT
The current article sheds light on an important issue in marketing: how marketers can prevent consumers from returning previously purchased goods. This research examines the relationship between a gift‐with‐purchase promotion and consumer product returns, hypothesizing that consumers who purchase products that come with a free gift will be less likely to return the products. Evidence shows that a gift‐with‐purchase promotion reduces consumer product returns and that this relationship is mediated by perceived loss in returning a product. Then, the results indicate that the choice of free gifts reduces produ...
Source: Psychology and Marketing - February 12, 2017 Category: Psychiatry & Psychology Authors: Shinhyoung Lee, Youjae Yi Tags: Research Article Source Type: research
Issue Information
(Source: Psychology and Marketing)
Source: Psychology and Marketing - January 9, 2017 Category: Psychiatry & Psychology Tags: Issue Information Source Type: research
To “Free” or Not to “Free”: Trait Predictors of Mobile App Purchasing Tendencies
ABSTRACT
This research is the first to examine the relationship between personality traits and mobile application (app) purchasing tendencies, specifically the tendency to pay for apps when free alternatives are available (Mobile App Payment), and the tendency to make In‐App Purchases. A hierarchical model of personality traits was tested via structural equation modeling with 257 U.S. college students who own and use mobile devices. The study provides robust evidence that bargain proneness positively influences both Mobile App Payment and In‐App Purchases, with need for arousal positively influencing Mobile App Payment...
Source: Psychology and Marketing - January 8, 2017 Category: Psychiatry & Psychology Authors: John B. Dinsmore, Kunal Swani, Riley G. Dugan Tags: Research Article Source Type: research
Effects of Blue Lighting in Ambient and Mobile Settings on the Intention to Buy Hedonic and Utilitarian Products
ABSTRACT
According to multidisciplinary research, the blue light has important consequences for human beings’ productivity and well‐being, as it positively influences their circadian, endocrine, and neurobehavioral functions. This paper examines how blue light—in both the physical environment and a mobile display—influences consumers’ purchase intentions in mobile shopping. Specifically, this paper proposes that consumers who are exposed to certain conditions of blue lighting (identified by an emission spectrum centered at 460 nm; i.e., “actinic blue”), in either a room environment or via a smartphone, are mo...
Source: Psychology and Marketing - January 8, 2017 Category: Psychiatry & Psychology Authors: Gianluigi Guido, Luigi Piper, M. Irene Prete, Antonio Mileti, Carla M. Trisolini Tags: Research Article Source Type: research
The Impact of Perceived Visual Complexity of Mobile Online Shops on User's Satisfaction
ABSTRACT
The use of Internet‐enabled mobile devices (i.e., smartphones and tablets) for shopping purposes has gained in relevance among consumers. As mobile technologies become increasingly powerful, richer modes of presentation (e.g., videos and animated pictures) are used to design mobile online shops resulting in increased visual complexity. Given the importance of fluent mobile web site processing during typically short interactive sessions and the need to bridge a gap in prior research, this article explores the effects of perceived visual complexity on consumers’ perceptions and behavior‐related intentions when...
Source: Psychology and Marketing - January 8, 2017 Category: Psychiatry & Psychology Authors: Stefanie Sohn, Barbara Seegebarth, Madleen Moritz Tags: Research Article Source Type: research
Acceptance of Smartphone ‐Based Mobile Shopping: Mobile Benefits, Customer Characteristics, Perceived Risks, and the Impact of Application Context
ABSTRACT
Despite their generally increasing use, the adoption of mobile shopping applications often differs across purchase contexts. In order to advance our understanding of smartphone‐based mobile shopping acceptance, this study integrates and extends existing approaches from technology acceptance literature by examining two previously underexplored aspects. First, the study examines the impact of different mobile and personal benefits (instant connectivity, contextual value, and hedonic motivation), customer characteristics (habit), and risk facets (financial, performance, and security risk) as antecedents of mobile s...
Source: Psychology and Marketing - January 8, 2017 Category: Psychiatry & Psychology Authors: Marco Hubert, Markus Blut, Christian Brock, Christof Backhaus, Tim Eberhardt Tags: Research Article Source Type: research
How Mobile In ‐Store Advertising Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer Perspective
This study investigates how mobile in‐store advertising should be designed in order to be most effective. The authors identify three value drivers (price promotion, location, and personalization) and examine their effect on customers’ purchase intention. The influence of the three value drivers was tested in a large‐scale representative study with a laboratory experimental design. The findings indicate that all three value drivers increase purchase intention. Surprisingly, the authors find that price promotions are the least important value driver, whereas the location of receiving a mobile ad is the strongest driver...
Source: Psychology and Marketing - January 8, 2017 Category: Psychiatry & Psychology Authors: Mirja Bues, Michael Steiner, Marcel Stafflage, Manfred Krafft Tags: Research Article Source Type: research
The Effect of Media Multitasking on Advertising Message Effectiveness
ABSTRACT
The rapid evolution of information and mobile technologies enables consumers to use media content whenever and wherever they want. These developments have resulted in a new form of target audience behavior called “media multitasking.” Media multitasking describes simultaneous exposure to two or more types of media content. Extant research on this subject concentrates on the influence of media multitasking on message comprehension and recall for editorial content (i.e., TV programs). To date, limited research has examined whether simultaneous exposure to two advertisements on two devices benefits or harms messa...
Source: Psychology and Marketing - January 8, 2017 Category: Psychiatry & Psychology Authors: Marion Garaus, Udo Wagner, Anna ‐Maria Bäck Tags: Research Article Source Type: research
“Why Would I Read a Mobile Review?” Device Compatibility Perceptions and Effects on Perceived Helpfulness
ABSTRACT
The proliferation of mobile devices means that mobile‐generated customer reviews are on the rise, though research into their peculiarities and appraisals is rare. With field data and a scenario experiment, the current research demonstrates how recipients perceive mobile‐generated customer reviews fundamentally differently from nonmobile‐generated reviews. First, behavioral field data provide evidence that consumers discount the helpfulness of mobile reviews due to their text‐specific content and style particularities. Second, the scenario experiment shows that identifying a review as written on a mobile de...
Source: Psychology and Marketing - January 8, 2017 Category: Psychiatry & Psychology Authors: Armin M ärz, Sebastian Schubach, Jan H. Schumann Tags: Research Article Source Type: research
Broadening the Perspective on Mobile Marketing: An Introduction
ABSTRACT
The authors elucidate the current state of the new millennium phenomenon called mobile marketing. In the process, they consider the proliferation in mobile technology and devices and comment on future possibilities in the realm of mobile marketing. Following this, they introduce and provide brief descriptions of each of the articles in this issue. Collectively, these articles enlighten the reader on aspects of consumer behavior in a mobile‐dominated marketing world. (Source: Psychology and Marketing)
Source: Psychology and Marketing - January 8, 2017 Category: Psychiatry & Psychology Authors: Wolfgang Fritz, Stefanie Sohn, Barbara Seegebarth Tags: Research Article Source Type: research
Issue Information
(Source: Psychology and Marketing)
Source: Psychology and Marketing - December 20, 2016 Category: Psychiatry & Psychology Tags: Issue Information Source Type: research
Influence of Social Media over the Stock Market
ABSTRACT
This research analyzes investors’ activity through social media and these media's influence over the Chicago Board Options Exchange Market Volatility Index (VIX) using a logit model and a fuzzy‐set qualitative comparative analysis (fsQCA). The logit results show that social media sentiment influences stock markets. Meanwhile, the fsQCA results show that the investors’ profile is important for explaining how social media influence the stock market. Particularly, holding period combined with experience in technical investors contributes to avoiding a raise in market risk, whereas for nontechnical investors mes...
Source: Psychology and Marketing - December 19, 2016 Category: Psychiatry & Psychology Authors: Juan Pi ñeiro‐Chousa, Marcos Vizcaíno‐González, Ada María Pérez‐Pico Tags: Research Article Source Type: research
Digitalization Capabilities as Enablers of Value Co ‐Creation in Servitizing Firms
This study contributes to the servitization literature by showcasing how digitalization capabilities are enabling value co‐creation in a business‐to‐business context. (Source: Psychology and Marketing)
Source: Psychology and Marketing - December 19, 2016 Category: Psychiatry & Psychology Authors: Sambit Lenka, Vinit Parida, Joakim Wincent Tags: Research Article Source Type: research
Conceptual Advances in Consumers ’ Semantic and Episodic Brand Memories: A Mixed Methods Exploration
ABSTRACT
Consumers strongly rely on their memories and experiences during their decision‐making processes. Yet, despite empirical evidence that both semantic and episodic brand memories affect consumer behavior, literature on their distinction and differential impact is scarce. This empirical investigation seeks to reduce this imbalance by enhancing the understanding of these consumer knowledge structures. Using a mixed methods approach including a collage technique and one‐to‐one interviews (N = 118) consisting of open‐ended and closed‐ended (survey) elements and a subsequent content analysis, this research (1) ...
Source: Psychology and Marketing - December 19, 2016 Category: Psychiatry & Psychology Authors: Marc Herz, Katja H. Brunk Tags: Research Article Source Type: research
