Celebrity versus film persona endorsements: Examining the effect of celebrity transgressions on consumer judgments
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - September 27, 2018 Category: Psychiatry & Psychology Authors: Amanda Kennedy,
Stacey M. Baxter,
Jasmina Ilicic Source Type: research
Is cash always king? Bundling product –cause fit and product type in cause‐related marketing
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - September 27, 2018 Category: Psychiatry & Psychology Authors: Chun ‐Tuan Chang,
Pei‐Chi Chen,
Xing‐Yu (Marcos) Chu,
Ming‐Tsung Kung,
Yi‐Feng Huang Source Type: research
Idolizing “My Love from the Star”: Idol attachment and fanaticism of luxury brands
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - September 22, 2018 Category: Psychiatry & Psychology Authors: IsaacCheah
,
JohanLiang
,
IanPhau Source Type: research
Motivations for posting online reviews in the hotel industry
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - August 16, 2018 Category: Psychiatry & Psychology Authors: Helena MartinsGon çalves
,
Graça MirandaSilva
,
Telma GomesMartins Source Type: research
Going green to be morally clean: An examination of environmental behavior among materialistic consumers
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - August 16, 2018 Category: Psychiatry & Psychology Authors: Yihui (Elina)Tang
,
ChristianHinsch Source Type: research
Examining customer ‐created guilt in a service context
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - August 16, 2018 Category: Psychiatry & Psychology Authors: Kathrynn R.Pounders
,
Julie GuidryMoulard
,
Barry J.Babin Source Type: research
Do touch interface users feel more engaged? The impact of input device type on online shoppers ’ engagement, affect, and purchase decisions
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - August 10, 2018 Category: Psychiatry & Psychology Authors: SorimChung
,
ThomasKramer
,
Elaine M.Wong Source Type: research
Application of GREEN scale to understanding US consumer response to green marketing communications
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - August 7, 2018 Category: Psychiatry & Psychology Authors: Ainsworth A.Bailey
,
Aditya S.Mishra
,
Mojisola F.Tiamiyu Source Type: research
Issue Information
Psychology&Marketing,Volume 35, Issue 9, Page 625-628, September 2018. (Source: Psychology and Marketing)
Source: Psychology and Marketing - August 2, 2018 Category: Psychiatry & Psychology Source Type: research
The perils of self ‐brand connections: Consumer response to changes in brand meaning
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - August 2, 2018 Category: Psychiatry & Psychology Authors: TarjeGaustad
,
Bendik M.Samuelsen
,
LukWarlop
,
Gavan J.Fitzsimons Source Type: research
Tell me your story and I will tell you who you are: Persona perspective in sustainable consumption
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - July 25, 2018 Category: Psychiatry & Psychology Authors: NazOnel
,
AvinandanMukherjee
,
Nicole BieakKreidler
,
Estela M.D íaz
,
PiaFurchheim
,
ShipraGupta
,
JessicaKeech
,
Mitchel R.Murdock
,
QinWang Source Type: research
Viral video ads: Emotional triggers and social media virality
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - July 25, 2018 Category: Psychiatry & Psychology Authors: AngelikiNikolinakou
,
Karen WhitehillKing Source Type: research
How well will this brand work? The ironic impact of advertising disclosure of body ‐image retouching on brand attitudes
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - July 19, 2018 Category: Psychiatry & Psychology Authors: Rania W.Semaan
,
BrunoKocher
,
StephenGould Source Type: research
Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - July 19, 2018 Category: Psychiatry & Psychology Authors: LiudmilaTarabashkina
,
PascaleQuester
,
OlgaTarabashkina Source Type: research
The spillover effect of downward line extensions on U.S. consumers ’ evaluation of a French luxury parent brand: The role of branding strategies, authenticity, and fit
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - July 19, 2018 Category: Psychiatry & Psychology Authors: JeanBoisvert
,
Nicholas J.Ashill Source Type: research
