Is cash always king? Bundling product –cause fit and product type in cause‐related marketing

Psychology&Marketing, EarlyView.

Source: Psychology and Marketing - September 27, 2018 Category: Psychiatry & Psychology Authors: Chun ‐Tuan Chang, Pei‐Chi Chen, Xing‐Yu (Marcos) Chu, Ming‐Tsung Kung, Yi‐Feng Huang Source Type: research