Issue Information
(Source: Psychology and Marketing)
Source: Psychology and Marketing - January 11, 2018 Category: Psychiatry & Psychology Tags: ISSUE INFORMATION Source Type: research
New insights into emotion valence and loyalty intentions in relational exchanges
Abstract
This research examines how emotion valence and future intentions arising from relational exchanges with a service firm depend on a consumer's level of goal attainment and locus of causality (firm vs. self) of relational outcomes. Drawing on the theories of goal‐directed behavior and agency of causation, this study hypothesizes that levels of goal attainment and locus of causality influence the generation of positive emotions (gratitude), negative emotions (grudge and guilt), relational mediators (trust and commitment), and subsequent future intentions to remain loyal to the firm. Based on a controlled experiment...
Source: Psychology and Marketing - January 10, 2018 Category: Psychiatry & Psychology Authors: Sally McKechnie, Prithwiraj Nath, Jiyao Xun Tags: RESEARCH ARTICLE Source Type: research
The opportunity to improve psychological competences of project managers in international businesses
Abstract
Many projects are currently conducted in international businesses in which cultural issues play an important role. In‐depth analysis of the risks associated with the unknown of this type of issues offers companies a better understanding of how to focus their marketing tools to be more effective, and provides project managers with strategies to improve customer relationships. Hofstede's Cultural Dimensions and Meyer's Culture Map have demonstrated that every society possesses distinguishing features. These cultural theories serve as foundation for including the category of culture in a proposed Cultural Risk Brea...
Source: Psychology and Marketing - January 10, 2018 Category: Psychiatry & Psychology Authors: Roc ío Rodríguez‐Rivero, Isabel Ortiz‐Marcos, Luis Ballesteros‐Sánchez, Javier Romero Tags: RESEARCH ARTICLE Source Type: research
Customers ’ judgments and misjudgments of corporate responsibility communication: A cross‐country investigation of the effects on confidence and trust within the banking sector
This study provides fertile ground for future research into the implementation of a more effective and balanced CR communication strategy to increase customers’ confidence and into the understanding of which communication drivers, apparently independent of CR, affect trust in the long term. (Source: Psychology and Marketing)
Source: Psychology and Marketing - January 10, 2018 Category: Psychiatry & Psychology Authors: Chiara Civera, Cecilia Casalegno, Fabrizio Mosca, Peter Maple Tags: RESEARCH ARTICLE Source Type: research
Commercialization of eHealth innovations in the market of the UK healthcare sector: A framework for a sustainable business model
Abstract
Demographic trends with extended life expectancy are placing increasing pressures on the UK state‐funded healthcare budgets. eHealth innovations are expected to facilitate new avenues for cost‐effective and safe methods of care, for enabling elderly people to live independently at their own homes and for assisting governments to cope with the demographic challenges. However, despite heavy investment in these innovations, large‐scale deployment of eHealth continues to face significant obstacles, and lack of sustainable business models (BMs) is widely regarded as part of the greatest barriers. Through various ...
Source: Psychology and Marketing - January 10, 2018 Category: Psychiatry & Psychology Authors: Festus Oluseyi Oderanti, Feng Li Tags: RESEARCH ARTICLE Source Type: research
An appraisal framework of the determinants and consequences of brand happiness
Abstract
Recent academic discussions about the concept of brand happiness have introduced brand happiness as a promising new branding asset and a key research area. There is scientific evidence that its strong desirability, its characteristic of greatest emotional fulfillment, and its superior power to influence brand behavior qualify brand happiness as an important brand goal and differentiate it from other emotional‐relational concepts (e.g., emotional brand attachment, customer delight). However, there is no evidence on the effectiveness of brand happiness. To provide essential new insights in this research field, the...
Source: Psychology and Marketing - January 10, 2018 Category: Psychiatry & Psychology Authors: Stefanie Schnebelen, Manfred Bruhn Tags: RESEARCH ARTICLE Source Type: research
Issue Information
(Source: Psychology and Marketing)
Source: Psychology and Marketing - December 14, 2017 Category: Psychiatry & Psychology Tags: ISSUE INFORMATION Source Type: research
Oh my gosh, I got to get out of this place! A qualitative study of vicarious embarrassment in service encounters
The objective of the present study is to close this research gap and to introduce the phenomenon of vicarious embarrassment to service research. The findings of 25 in‐depth interviews indicate that vicariously embarrassing incidents mostly occur in service encounters and that these incidents are triggered by the violation of social norms in both customer‐to‐customer and customer‐to‐employee interactions. The authors of the present paper identified closeness of relationship, the service context, and parties involved as important situational variables influencing vicarious embarrassment and further emotional, cogni...
Source: Psychology and Marketing - December 13, 2017 Category: Psychiatry & Psychology Authors: Thomas Kilian, Sascha Steinmann, Eva Hammes Tags: RESEARCH ARTICLE Source Type: research
Should Cookie Monster adopt a healthy lifestyle or continue to indulge? Insights into brand icons
Abstract
Developing a brand icon has been a way for marketers to humanize and forge relationships with consumers. Icon development takes time. During this time, marketers have to face how much they stay true and consistent with their icons and how much they allow their icons to adapt to cultural changes in the marketplace. Little is known about how consumers respond to changing icons, and even less is known about whether there may be certain consumer groups that are more or less receptive to such changes. Four experiments and qualitative interviews were undertaken to gain insights into these issues. People who have a low n...
Source: Psychology and Marketing - December 13, 2017 Category: Psychiatry & Psychology Authors: Altaf Merchant, Kathryn A. LaTour, John B. Ford, Michael S. LaTour Tags: RESEARCH ARTICLE Source Type: research
The role of actual, ideal, and ought self ‐congruence in the consumption of hedonic versus utilitarian brands
Abstract
To emotionally attach consumers to a brand and inspire brand loyalty, marketers often target the brand personality towards the consumer's actual or ideal self. The self is not limited to its actual and ideal dimension, however, and motivation to approach a desired self may vary depending on the consumer's personality. Thus, the current research is the first to link self‐congruence to self‐discrepancy theory by incorporating the ought self into the self‐congruence framework and taking into account self‐discrepancies as potential moderators of the self‐congruence effect. Additionally, hedonic brand nature ...
Source: Psychology and Marketing - December 13, 2017 Category: Psychiatry & Psychology Authors: Frank Huber, Anita Eisele, Frederik Meyer Tags: RESEARCH ARTICLE Source Type: research
When consumers penalize not so green products
Abstract
To cash in on consumers’ willingness to pay higher prices for green products, several companies are promoting conventional products as green by highlighting a few green attributes. Through a theoretical lens, the authors investigate how consumers perceive such attempts. This research illustrates that not so green products make consumers sensitive to the monetary sacrifice associated with the purchase of such products. The current research shows that consumers have a negative attitude toward such products and they become concerned about the ethicality of the company when they encounter such products. Both implici...
Source: Psychology and Marketing - December 13, 2017 Category: Psychiatry & Psychology Authors: Jeonggyu Lee, Siddharth Bhatt, Rajneesh Suri Tags: RESEARCH ARTICLE Source Type: research
Dialectical mind can be sweet toward crisis ‐associated products/brands
Abstract
Consumers’ thinking style (e.g., dialectical thinking), which is fundamental to cognition, has been paid inadequate attention in the consumer literature. This research explores the impact of dialectical thinking on Chinese consumer responses toward crisis‐associated products/brands. Findings in three experimental studies indicate that, in comparison to those primed with nondialectical thinking, consumers primed with dialectical thinking report higher levels of purchase intention and trust for a crisis‐associated product/brand. This is the case not just for products with Chinese cultural background, but also ...
Source: Psychology and Marketing - December 13, 2017 Category: Psychiatry & Psychology Authors: Bing Shi, Haizhong Wang, Wumei Liu Tags: RESEARCH ARTICLE Source Type: research
For Indian online shoppers, have saying and doing parted ways?
Abstract
Grounded in the theory of planned behavior (TPB) and based on both perceptual as well as behavioral data, the study explores e‐service quality (e‐SQ) dimensions’ influence on merchandise value perception (MVP) and how these value perceptions, in turn, impact shopper loyalty intention, finally leading to word‐of‐mouth (WOM) and store patronization behavior. The model was tested for measurement and structural validity, mediation by MVP, and moderation by gender. Findings suggest that: (1) e‐SQ dimensions of efficiency and fulfillment have direct effect on MVP; (2) MVP is a key mediating variable facilita...
Source: Psychology and Marketing - December 13, 2017 Category: Psychiatry & Psychology Authors: Manit Mishra Tags: RESEARCH ARTICLE Source Type: research
Issue Information
(Source: Psychology and Marketing)
Source: Psychology and Marketing - November 7, 2017 Category: Psychiatry & Psychology Tags: ISSUE INFORMATION Source Type: research
Market orientation, organizational performance, and the mediating role of crowdsourcing in knowledge‐based firms
Abstract
This paper establishes the relationships between market orientation and crowdsourcing in knowledge‐based firms for improving their organizational performance. By understanding the relationships among these variables, firms are in a better position to tackle complex business and innovation problems faster and at a lower cost. Results from the Spanish biotechnology and telecommunications sectors show the relevance of social networks for a better adaptation to rapidly changing markets and increasing competitiveness. (Source: Psychology and Marketing)
Source: Psychology and Marketing - November 7, 2017 Category: Psychiatry & Psychology Authors: Carlos Devece, Carlos Llopis ‐Albert, Daniel Palacios‐Marqués Tags: RESEARCH ARTICLE Source Type: research
