Customers ’ judgments and misjudgments of corporate responsibility communication: A cross‐country investigation of the effects on confidence and trust within the banking sector

This study provides fertile ground for future research into the implementation of a more effective and balanced CR communication strategy to increase customers’ confidence and into the understanding of which communication drivers, apparently independent of CR, affect trust in the long term.

Source: Psychology and Marketing - January 10, 2018 Category: Psychiatry & Psychology Authors: Chiara Civera, Cecilia Casalegno, Fabrizio Mosca, Peter Maple Tags: RESEARCH ARTICLE Source Type: research