Investigating the Pleasures of Sin: The Contingent Role of Arousal‐Seeking Disposition in Consumers' Evaluations of Vice and Virtue Product Offerings
ABSTRACT
Mixed bundles of vice and virtue are an increasingly important product category. However, many mixed bundles fail in the marketplace, and so it is important to examine how consumers evaluate such mixed bundles. This paper examines consumers' affective responses and consequent purchase evaluations for a mixed vice‐virtue bundle versus a pure vice product. Results of Study 1 show that purchase intentions are higher for a pure vice product versus a mixed product; also, increased purchase intentions are mediated by differences in arousal. Given that consumers differ in their arousal‐seeking dispositions, results o...
Source: Psychology and Marketing - July 7, 2016 Category: Psychiatry & Psychology Authors: Swati Verma, Abhijit Guha, Abhijit Biswas Tags: Research Article Source Type: research
Pleasure and the Control of Food Intake: An Embodied Cognition Approach to Consumer Self‐Regulation
ABSTRACT
Consumers try to avoid temptation when exposed to appetizing foods by diverting their attention away from their senses (e.g., sight, smell, mouthfeel) and bodily states (e.g., state of arousal, salivation) in order to focus on their longer term goals (e.g., eating healthily, achieving an ideal body weight). However, when not including sensations in their decision‐making processes, consumers risk depleting their self‐regulatory resources, potentially leading to unhealthy food choices. Conversely, based on the concept of “embodied self‐regulation,” the suggestion is made that considering bodily states may ...
Source: Psychology and Marketing - July 7, 2016 Category: Psychiatry & Psychology Authors: Olivia Petit, Frédéric Basso, Dwight Merunka, Charles Spence, Adrian David Cheok, Olivier Oullier Tags: Research Article Source Type: research
To Choose (Not) to Eat Healthy: Social Norms, Self‐affirmation, and Food Choice
ABSTRACT
With the rise of obesity in America, especially within the African‐American community, it is essential to identify strategies to encourage healthier food choices. Limited research has examined what, apart from socioeconomic indicators and targeted marketing, affects African Americans’ food choice. The current research explores how a self‐focus or racial group‐focus, in the absence of explicit eating‐norm primes, social influence, and identity threats, affects food choices and this varies by race. A group‐focus leads African Americans (Caucasians) to demonstrate unhealthy (healthy) food choices. On the ...
Source: Psychology and Marketing - July 7, 2016 Category: Psychiatry & Psychology Authors: Aarti S. Ivanic Tags: Research Article Source Type: research
Saying “No” to Cake or “Yes” to Kale: Approach and Avoidance Strategies in Pursuit of Health Goals
ABSTRACT
In developing plans for achieving health‐related goals, two fundamentally different strategies are often used: focusing on healthy foods that one should include in their diet, such as kale (referred to as “approach”), and focusing on unhealthy foods that one should exclude from their diet, such as cake (referred to as “avoidance”). The present research examines the differential effectiveness of approach‐ and avoidance‐based strategies across levels of self‐control, highlighting differences in food choices. The results reveal that those low in self‐control focus on avoidance items they really like...
Source: Psychology and Marketing - July 7, 2016 Category: Psychiatry & Psychology Authors: Meredith E. David, Kelly L. Haws Tags: Research Article Source Type: research
Issue Information
(Source: Psychology and Marketing)
Source: Psychology and Marketing - June 9, 2016 Category: Psychiatry & Psychology Tags: Issue Information Source Type: research
