Materialism, Status Consumption, and Market Involved Consumers
ABSTRACT
Materialism has by all accounts an important impact on many aspects of consumer behavior. The psychological mechanisms through which materialism influences behavior, however, are not well studied. This paper describes a study of the influence of materialism on shopping intensity and amount of spending that takes into account the mediating influences of three important consumer characteristics: status consumption, brand engagement in self‐concept, and market mavenism. The researchers fit a model of these relationships based on the Meta‐theoretic Model of Motivation (3M) model to data from a sample of 351 adult ...
Source: Psychology and Marketing - August 9, 2016 Category: Psychiatry & Psychology Authors: Leisa Reinecke Flynn, Ronald E. Goldsmith, Wesley Pollitte Tags: Research Article Source Type: research
The Effects of Negatively Valenced Emotional Expressions in Online Reviews on the Reviewer, the Review, and the Product
ABSTRACT
The authors examine the effects of negatively valenced emotional expressions (NVEE; e.g., intense language, all caps, exclamation points, emoticons) in online reviews and reveal important boundary conditions for their effects. Specifically, Study 1 showed that NVEE directly promote review helpfulness and damage attitude toward the product when used by experts. In contrast, for novices, their use of NVEE was considered a poor reflection on them and failed to directly affect attitude toward the product. Further, attributions of reviewer rationality and trustworthiness were positively associated with review helpfulne...
Source: Psychology and Marketing - August 9, 2016 Category: Psychiatry & Psychology Authors: Judith Anne Garretson Folse, McDowell Porter III, Mousumi Bose Godbole, Kristy E. Reynolds Tags: Research Article Source Type: research
Face and Emotion Recognition on Commercial Property under EU Data Protection Law
ABSTRACT
This paper integrates and cuts through domains of privacy law and biometrics. Specifically, this paper presents a legal analysis on the use of Automated Facial Recognition Systems (the AFRS) in commercial (retail store) settings within the European Union data protection framework. The AFRS is a typical instance of biometric technologies, where a distributed system of dozens of low‐cost cameras uses psychological states, sociodemographic characteristics, and identity recognition algorithms on thousands of passers‐by and customers. Current use cases and theoretical possibilities are discussed due to the technolo...
Source: Psychology and Marketing - August 9, 2016 Category: Psychiatry & Psychology Authors: Peter Lewinski, Jan Trzaskowski, Joasia Luzak Tags: Research Article Source Type: research
What Did You Do to My Brand? The Moderating Effect of Brand Nostalgia on Consumer Responses to Changes in a Brand
ABSTRACT
Previous research on consumer nostalgia has concluded that nostalgic feelings primarily have a positive effect on consumers, boosting positive feelings and affective responses. However, evidence suggests that consumers who hold nostalgic feelings toward a specific brand sometimes respond negatively to updated or modified versions of the brand. This research tests the moderating effect of consumers’ brand nostalgia on their responses to changes to a brand. Across four studies, the authors find that consumers who are nostalgic toward a specific brand exhibit a positive bias toward the original version of the brand...
Source: Psychology and Marketing - August 9, 2016 Category: Psychiatry & Psychology Authors: Alison B. Shields, Jennifer Wiggins Johnson Tags: Research Article Source Type: research
Nanoimplants that Enhance Human Capabilities: A Cognitive ‐Affective Approach to Assess Individuals’ Acceptance of this Controversial Technology
Conclusions are drawn and implications are discussed. (Source: Psychology and Marketing)
Source: Psychology and Marketing - August 9, 2016 Category: Psychiatry & Psychology Authors: Eva Reinares ‐Lara, Cristina Olarte‐Pascual, Jorge Pelegrín‐Borondo, Giovanni Pino Tags: Research Article Source Type: research
One For Me, One For You: Cause ‐Related Marketing with Buy‐One Give‐One Promotions
ABSTRACT
A Buy‐one Give‐one (BOGO) donation model features the donation of a physical entity and is a popular cause‐related marketing (CM) promotion format. Little is known about factors that underlie consumer response to BOGO‐format promotions. The current studies, collectively, indicate BOGO promotions evoke a concrete construal mindset [(Trope & Liberman ). Temporal construal. Psychological Review, 110, 403–421], which influences consumer response in a distinct manner: BOGO promotions enhance promotion attitudes and purchase intention when bundled with utilitarian products, and enhance consumer response th...
Source: Psychology and Marketing - August 9, 2016 Category: Psychiatry & Psychology Authors: Anne Hamby Tags: Research Article Source Type: research
Reconsidering the Role of Fit in Celebrity Endorsement: Associative ‐Propositional Evaluation (APE) Accounts of Endorsement Effectiveness
This study is designed to fill any explanatory gaps that have been traditionally underexplored when considering the interplay of implicit/automatic/unconscious and explicit/deliberate/conscious attitudes in the context of celebrity endorsement. The main experiment employed single target‐implicit association test as a measure of implicit attitudes. The key finding of the study is that the experimental condition where the fit between the celebrity and the endorsed product was low induced favorable implicit and explicit attitudes, similar to the condition where the fit was high. The explanation for this finding was that dis...
Source: Psychology and Marketing - August 9, 2016 Category: Psychiatry & Psychology Authors: Yonghwan Chang, Yong Jae Ko Tags: Research Article Source Type: research
Issue Information
(Source: Psychology and Marketing)
Source: Psychology and Marketing - July 8, 2016 Category: Psychiatry & Psychology Tags: Issue Information Source Type: research
Brand Ownership As a Central Component of Adolescent Self ‐esteem: The Development of a New Self‐esteem Scale
This article outlines the development of a new scale to measure adolescent self‐esteem. The new scale addresses weaknesses in existing measures that have failed to consider the growth of the consumer society in the Western world and the impact of this on the formation of adolescent self‐esteem. The development of this scale includes extensive qualitative research with over 100 high school pupils, which led to a series of quantitative data collection and analysis processes to develop the scale. In the final stage, data were collected from 889 pupils and analyzed to confirm the validity and reliability of the new measure...
Source: Psychology and Marketing - July 7, 2016 Category: Psychiatry & Psychology Authors: Katja Isaksen, Stuart Roper Tags: Research Article Source Type: research
Investigating the Pleasures of Sin: The Contingent Role of Arousal ‐Seeking Disposition in Consumers' Evaluations of Vice and Virtue Product Offerings
ABSTRACT
Mixed bundles of vice and virtue are an increasingly important product category. However, many mixed bundles fail in the marketplace, and so it is important to examine how consumers evaluate such mixed bundles. This paper examines consumers' affective responses and consequent purchase evaluations for a mixed vice‐virtue bundle versus a pure vice product. Results of Study 1 show that purchase intentions are higher for a pure vice product versus a mixed product; also, increased purchase intentions are mediated by differences in arousal. Given that consumers differ in their arousal‐seeking dispositions, results o...
Source: Psychology and Marketing - July 7, 2016 Category: Psychiatry & Psychology Authors: Swati Verma, Abhijit Guha, Abhijit Biswas Tags: Research Article Source Type: research
Pleasure and the Control of Food Intake: An Embodied Cognition Approach to Consumer Self ‐Regulation
ABSTRACT
Consumers try to avoid temptation when exposed to appetizing foods by diverting their attention away from their senses (e.g., sight, smell, mouthfeel) and bodily states (e.g., state of arousal, salivation) in order to focus on their longer term goals (e.g., eating healthily, achieving an ideal body weight). However, when not including sensations in their decision‐making processes, consumers risk depleting their self‐regulatory resources, potentially leading to unhealthy food choices. Conversely, based on the concept of “embodied self‐regulation,” the suggestion is made that considering bodily states may ...
Source: Psychology and Marketing - July 7, 2016 Category: Psychiatry & Psychology Authors: Olivia Petit, Fr édéric Basso, Dwight Merunka, Charles Spence, Adrian David Cheok, Olivier Oullier Tags: Research Article Source Type: research
To Choose (Not) to Eat Healthy: Social Norms, Self ‐affirmation, and Food Choice
ABSTRACT
With the rise of obesity in America, especially within the African‐American community, it is essential to identify strategies to encourage healthier food choices. Limited research has examined what, apart from socioeconomic indicators and targeted marketing, affects African Americans’ food choice. The current research explores how a self‐focus or racial group‐focus, in the absence of explicit eating‐norm primes, social influence, and identity threats, affects food choices and this varies by race. A group‐focus leads African Americans (Caucasians) to demonstrate unhealthy (healthy) food choices. On the ...
Source: Psychology and Marketing - July 7, 2016 Category: Psychiatry & Psychology Authors: Aarti S. Ivanic Tags: Research Article Source Type: research
Nanomarketing: A New Frontier for Neuromarketing
This study thus has a twofold aim: (i) investigating both the limitations and opportunities, for researchers and practitioners, that accompany the miniaturization process and application of nanotechnologies to neuromarketing; and (ii) providing a critical review of the aforementioned limitations, highlighting the theoretical and managerial implications, and summarizing the discussion for future research. (Source: Psychology and Marketing)
Source: Psychology and Marketing - July 7, 2016 Category: Psychiatry & Psychology Authors: Antonio Mileti, Gianluigi Guido, M. Irene Prete Tags: Research Article Source Type: research
Brand Ownership As a Central Component of Adolescent Self‐esteem: The Development of a New Self‐esteem Scale
This article outlines the development of a new scale to measure adolescent self‐esteem. The new scale addresses weaknesses in existing measures that have failed to consider the growth of the consumer society in the Western world and the impact of this on the formation of adolescent self‐esteem. The development of this scale includes extensive qualitative research with over 100 high school pupils, which led to a series of quantitative data collection and analysis processes to develop the scale. In the final stage, data were collected from 889 pupils and analyzed to confirm the validity and reliability of the new measure...
Source: Psychology and Marketing - July 7, 2016 Category: Psychiatry & Psychology Authors: Katja Isaksen, Stuart Roper Tags: Research Article Source Type: research
The Role of Anticipated Emotions in Purchase Intentions
ABSTRACT
Key personal inputs to decision making reside in expectations about whether a purchase or nonpurchase will make one feel better. Integrating several theoretical approaches, this research proposes a holistic framework formed by four kinds of anticipated emotions (AEs) resulting from the crossing of positive‐ or negative‐valenced emotions with action or inaction. Specifically, this research proposes that consumers under a purchase scenario tend to consider positive and negative AEs of both purchase and nonpurchase in their decisions. Research in this area to date has been sparse and focused mostly on AEs with re...
Source: Psychology and Marketing - July 7, 2016 Category: Psychiatry & Psychology Authors: Richard P. Bagozzi, Daniel Belanche, Luis V. Casaló, Carlos Flavián Tags: Research Article Source Type: research
