Nanomarketing: A New Frontier for Neuromarketing
This study thus has a twofold aim: (i) investigating both the limitations and opportunities, for researchers and practitioners, that accompany the miniaturization process and application of nanotechnologies to neuromarketing; and (ii) providing a critical review of the aforementioned limitations, highlighting the theoretical and managerial implications, and summarizing the discussion for future research.
Source: Psychology and Marketing - Category: Psychiatry & Psychology Authors: Antonio Mileti, Gianluigi Guido, M. Irene Prete Tags: Research Article Source Type: research
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