Nanomarketing: A New Frontier for Neuromarketing

This study thus has a twofold aim: (i) investigating both the limitations and opportunities, for researchers and practitioners, that accompany the miniaturization process and application of nanotechnologies to neuromarketing; and (ii) providing a critical review of the aforementioned limitations, highlighting the theoretical and managerial implications, and summarizing the discussion for future research.
Source: Psychology and Marketing - Category: Psychiatry & Psychology Authors: Tags: Research Article Source Type: research