An Evolutionary Process Model of Cause ‐Related Marketing and Systematic Review of the Empirical Literature
ABSTRACT
Cause‐related marketing (CRM) is almost ubiquitous as brands of all price points participate in this marketing strategy in the United States and internationally, as well. The value that CRM brings to the firm, the consumer, and the nonprofit organization has made it a popular and valuable tool for marketers. Academic research on CRM has gained momentum in recent years as the strategy has matured. However, insights have occurred without a framework to provide structure and direction for this body of research. Given CRM's continued popularity, the purpose of this article is to (1) propose an evolutionary process m...
Source: Psychology and Marketing - October 11, 2016 Category: Psychiatry & Psychology Authors: Barbara A. Lafferty, Annika K. Lueth, Ryan McCafferty Tags: Research Article Source Type: research
Effects of Lightness ‐Location Congruency on Consumers’ Purchase Decision‐Making
ABSTRACT
A considerable body of psychological and neuroscientific research has demonstrated the existence of robust sensory correspondences between various features, attributes, or dimensions of experience in different sensory modalities. Despite findings indicating the importance of sensory correspondences to human information processing, research on purchase decision‐making has not to date focused sufficiently on this phenomenon. The present study examines how the lightness of packaging colors, and the location of products on a display shelf interact to affect consumers’ purchase decision‐making via perceived visua...
Source: Psychology and Marketing - October 11, 2016 Category: Psychiatry & Psychology Authors: Tsutomu Sunaga, Jaewoo Park, Charles Spence Tags: Research Article Source Type: research
The Influence of Regulatory Focus on the Effect of Product Cues
This article confirms the interaction effects between informational cues and motivational states by examining product attributes and advertising appeals as informational cues, and regulatory focus as a motivational state. The results from three studies indicate that consumers with promotion focus find extrinsic cues as more important and have more favorable evaluation toward a product with superior extrinsic cues. Prevention‐focused consumers, however, perceive intrinsic cues of a product as more important, and thus have more favorable evaluation toward a product with superior intrinsic cues. (Source: Psychology and Marketing)
Source: Psychology and Marketing - October 11, 2016 Category: Psychiatry & Psychology Authors: Doori Song, Cynthia R. Morton Tags: Research Article Source Type: research
Consumer Regulation Strategies: Attenuating the Effect of Consumer References in a Voting Context
ABSTRACT
Consumption cues (e.g., brands, money, and advertisements) can have powerful effects on cognition, perception, and behavior, yet how people regulate responses to such cues is not well understood. This is surprising given that consumption cues are increasingly present in nontraditional consumer contexts, such as healthcare, education, and politics. This research develops a measure of two types of consumer regulation strategies, cue‐based and budget‐based (studies 1–4), and demonstrates that these strategies influence how people respond to consumption cues in a political context (study 5). Specifically, in a s...
Source: Psychology and Marketing - October 11, 2016 Category: Psychiatry & Psychology Authors: Jodie Whelan, Miranda R. Goode, June Cotte, Matthew Thomson Tags: Research Article Source Type: research
The Effects of Product Placement in Fictitious Literature on Consumer Purchase Intention
ABSTRACT
Three experiments tested whether brand‐name products placed in a short story would be more often selected when two identical products with different brand names were presented in either a picture or text format in forced choice purchase intention and placement recognition tests. In Experiments 1a and 1b, there was no significant influence of product placement in a pictorial purchase intention task. However, in Experiments 2a and 2b, a reliable and equal level of recognition memory was observed, regardless of whether the products were presented in a picture (Exp. 2a) or text (Exp. 2b) format. In Experiment 3, the...
Source: Psychology and Marketing - October 11, 2016 Category: Psychiatry & Psychology Authors: Terrence M. Barnhardt, Isabel Manzano, Maria Brito, Melissa Myrick, Steven M. Smith Tags: Research Article Source Type: research
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(Source: Psychology and Marketing)
Source: Psychology and Marketing - September 9, 2016 Category: Psychiatry & Psychology Tags: Issue Information Source Type: research
Decoded: The Science Behind Why We Buy, Phil Barden, UK: John Wiley & Sons, 2013. ISBN: 978 ‐1‐118‐34560‐3
(Source: Psychology and Marketing)
Source: Psychology and Marketing - September 7, 2016 Category: Psychiatry & Psychology Authors: Denver D'Rozario Tags: Book Review Source Type: research
Determinants for Effects of Celebrity Negative Information: When to Terminate a Relationship with a Celebrity Endorser in Trouble?
This study examines three factors that influence consumers’ brand evaluation and purchase intention under negative celebrity information. The study is designed to investigate the effects of consumers’ perceived associative strength between celebrity endorser and brand, the role of congruence between a celebrity endorser's negative information and his/her endorsed brand, and the effects of consumers’ level of brand commitment. The study's findings suggest that congruence or “fit” between a celebrity endorser's negative information and an endorsed brand moderates a consumers’ evaluation of brand and purchase inte...
Source: Psychology and Marketing - September 7, 2016 Category: Psychiatry & Psychology Authors: Nam ‐Hyun Um, Sojung Kim Tags: Research Article Source Type: research
Effects of Product Option Framing and Temporal Distance on Consumer Choice: The Moderating Role of Process versus Outcome Mental Simulations
ABSTRACT
This research demonstrates that the type of product option framing (additive vs. subtractive) and the temporal distance between an option choice and later buying behavior can influence decision difficulty. In two studies, the authors show that consumers who engage in additive option framing experience greater difficulty in making decisions for the near future than for the distant future, whereas consumers who engage in subtractive option framing experience greater difficulty in making decisions for the distant future than for the near future. In addition, by using theories of mental simulation, the authors show th...
Source: Psychology and Marketing - September 7, 2016 Category: Psychiatry & Psychology Authors: Mingying Lu, William Jen Tags: Research Article Source Type: research
Male –Male Status Signaling through Favoring Organic Foods: Is the Signaler Perceived and Treated as a Friend or a Foe?
ABSTRACT
Even though consumers’ status signaling is a heavily researched topic, empirical contributions from two important research areas—the mundane food context and prosocial status signaling between male consumers—to signaling literature are still scarce. Thus, this study empirically investigates how a male signaling about his status through favoring organic foods is perceived and treated by other males in two different sociocultural settings (urban vs. rural). In an urban area—but not in a rural—the pro‐organic signaler was perceived as more respected, altruistic, and affluent than a male who did not signal...
Source: Psychology and Marketing - September 7, 2016 Category: Psychiatry & Psychology Authors: Petteri Puska, Sami Kurki, Merja L ähdesmäki, Marjo Siltaoja, Harri Luomala Tags: Research Article Source Type: research
To Be or Not to Be in Thrall to the March of Smart Products
This article explores how perceived disempowerment impacts the intention to adopt smart autonomous products. Empirically, the paper builds on three studies to show this impact. Study 1 explores the relevance of the perceived disempowerment in respect of smart autonomous products. Study 2 manipulates autonomy of smart products and finds that perceived disempowerment mediates the link between smart products’ autonomy and adoption intention. Study 3 indicates that an intervention design―that is, a product design that allows consumers to intervene in the actions of an autonomous smart product―can reduce their perceived d...
Source: Psychology and Marketing - September 7, 2016 Category: Psychiatry & Psychology Authors: Fiona Schweitzer, Ellis A. den Hende Tags: Research Article Source Type: research
Considering the Role of Affect and Anticipated Emotions in the Formation of Consumer Loyalty Intentions
ABSTRACT
Ajzen and Sheikh () recently challenge calls for adding explicit measures of emotions or affect as independent constructs into the Theory of Reasoned Action (TRA). This assertion has potentially significant theoretical and operational implications for marketers in terms of parsimony and insight. The specific questions of whether or not the addition of anticipated forms of emotions and/or hedonic attitudes to traditional attitude‐based models meaningfully contributes to understanding loyalty intention formation in a retail marketing setting are empirically assessed in this research. Results suggest that, consiste...
Source: Psychology and Marketing - September 7, 2016 Category: Psychiatry & Psychology Authors: Steven A. Taylor, Chiharu Ishida, Leigh Anne Novak Donovan Tags: Research Article Source Type: research
Hippies, Greenies, and Tree Huggers: How the “Warmth” Stereotype Hinders the Adoption of Responsible Brands
ABSTRACT
Past research has highlighted the difficulty faced by responsible consumers, individuals who wish to make environmentally and socially responsible consumption choices. Individual buyers, it is argued, act within a network of structural and social relationships that make responsible alternatives intrinsically hard to pursue. This paper maintains that one such barrier is the perception that users of responsible brands are not worthy of social emulation. Consumers are less likely to adopt brands positioned explicitly on their positive environmental or social credentials because of the stereotypes attached to the user...
Source: Psychology and Marketing - September 7, 2016 Category: Psychiatry & Psychology Authors: Paolo Antonetti, Stan Maklan Tags: Research Article Source Type: research
Reinforcing Lessons for Business from the Marketing Revolution in U.S. Presidential Politics: A Strategic Triad
ABSTRACT
The role of marketing in presidential politics in the United States has introduced lessons for marketing executives on how to more effectively build up brand loyalty and fend off competition. The same technological breakthroughs in marketing that have powered corporate America were used by the Obama presidential campaigns in both 2008 and 2012 to microtarget potential donors and voters, carry out massive fund‐raising campaigns, and energize a base of citizens through newly minted movements at a level of sophistication not witnessed previously in other sectors. The same techniques continued to be used in the 2016...
Source: Psychology and Marketing - September 7, 2016 Category: Psychiatry & Psychology Authors: Bruce I. Newman Tags: Research Article Source Type: research
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(Source: Psychology and Marketing)
Source: Psychology and Marketing - August 10, 2016 Category: Psychiatry & Psychology Tags: Issue Information Source Type: research
