Tell it like it is: The effects of differing responses to negative online reviews
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - September 27, 2018 Category: Psychiatry & Psychology Authors: Carol L. Esmark Jones,
Jennifer L. Stevens,
Michael Breazeale,
Brian I. Spaid Source Type: research
Luxury brand desirability and fashion equity: The joint moderating effect on consumers ’ commitment toward luxury brands
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - September 27, 2018 Category: Psychiatry & Psychology Authors: M élanie Pham,
Pierre Valette‐Florence,
Franck Vigneron Source Type: research
Through the looking glass: The factors that influence consumer trust and distrust in brands
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - September 27, 2018 Category: Psychiatry & Psychology Authors: Carmen Iuliana Mal,
Gary Davies,
Audra Diers ‐Lawson Source Type: research
When pride meets envy: Is social superiority portrayal in luxury advertising perceived as prestige or arrogance?
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - September 27, 2018 Category: Psychiatry & Psychology Authors: Billy Sung,
Ian Phau Source Type: research
Interference effects in competitive sponsorship clutter
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - September 27, 2018 Category: Psychiatry & Psychology Authors: Benjamin Boeuf,
Fran çois A. Carrillat,
Alain d’Astous Source Type: research
How the young adult consumer segment responds to trusty and committed marketing relationship
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - September 27, 2018 Category: Psychiatry & Psychology Authors: Nelson Oly Ndubisi,
Rajan Nataraajan Source Type: research
What ’s in a name? The impact of subcategory salience on value perception and upgrade intention for multicategory products
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - September 27, 2018 Category: Psychiatry & Psychology Authors: Jin K. Han,
Seh ‐Woong Chung,
Yong Seok Sohn Source Type: research
Exploring materialism and frugality in determining product end ‐use consumption behaviors
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - September 27, 2018 Category: Psychiatry & Psychology Authors: Uwana Evers,
Richard L. Gruner,
Joanne Sneddon,
Julie A. Lee Source Type: research
Status of brands in children ’s consumption: What letters to Santa posted on La Poste website tell us
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - September 27, 2018 Category: Psychiatry & Psychology Authors: St éphane Ganassali Source Type: research
“Retail is detail! Give consumers a gift rather than a bundle”: Promotion framing and consumer product returns
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - September 27, 2018 Category: Psychiatry & Psychology Authors: Shinhyoung Lee,
Youjae Yi Source Type: research
A longitudinal investigation of customer cooperation in services: The role of appraisal of cooperation behaviors
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - September 27, 2018 Category: Psychiatry & Psychology Authors: Junzhou Zhang,
Chuanyi Tang,
Lin Guo,
Hangjun Xu Source Type: research
The tripartite model of aberrant purchasing: A theory to explain the maladaptive pursuit of consumption
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - September 27, 2018 Category: Psychiatry & Psychology Authors: Richard J. Harnish,
Catherine A. Roster Source Type: research
Perceived product creativity and mental contrasting: Desired future on consumers ’ product replacement decisions
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - September 27, 2018 Category: Psychiatry & Psychology Authors: Yong Seok Sohn,
Kun Woo Yoo,
Jin K. Han Source Type: research
The underdog trap: The moderating role of transgression type in forgiving underdog brands
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - September 27, 2018 Category: Psychiatry & Psychology Authors: Yaeri Kim,
Kiwan Park,
Seojin Stacey Lee Source Type: research
Plausible versus implausible tensile price claim: Selective accessibility model approach
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - September 27, 2018 Category: Psychiatry & Psychology Authors: Jung Eun Lee Source Type: research
