Tell me your story and I will tell you who you are: Persona perspective in sustainable consumption

Psychology&Marketing, EarlyView.

Source: Psychology and Marketing - July 25, 2018 Category: Psychiatry & Psychology Authors: NazOnel , AvinandanMukherjee , Nicole BieakKreidler , Estela M.D íaz , PiaFurchheim , ShipraGupta , JessicaKeech , Mitchel R.Murdock , QinWang Source Type: research