Digitalization Capabilities as Enablers of Value Co ‐Creation in Servitizing Firms

This study contributes to the servitization literature by showcasing how digitalization capabilities are enabling value co‐creation in a business‐to‐business context.

Source: Psychology and Marketing - December 19, 2016 Category: Psychiatry & Psychology Authors: Sambit Lenka, Vinit Parida, Joakim Wincent Tags: Research Article Source Type: research