Communicating a Key Benefit Claim Creatively and Effectively through Five Conveyor Properties

This article also provides real‐life examples to illustrate the role of the five conveyor properties in getting across the message creatively and effectively. Creatives and do‐it‐yourself advertisers alike can easily apply the outlined procedure for generating and selecting conveyors.
Source: Psychology and Marketing - Category: Psychiatry & Psychology Authors: Tags: Research Article Source Type: research