Understanding cross ‐product purchase intention in an IT brand extension context

Psychology&Marketing,Volume 35, Issue 6, Page 392-411, June 2018.

Source: Psychology and Marketing - May 10, 2018 Category: Psychiatry & Psychology Authors: YueGuo , YingZhu , Stuart J.Barnes , YongchuanBao , XiaotongLi , KhuongLe ‐Nguyen Source Type: research