The “little emperor” and the luxury brand: How overt and covert narcissism affect brand loyalty and proneness to buy counterfeits

Psychology&Marketing,Volume 35, Issue 7, Page 522-532, July 2018.

Source: Psychology and Marketing - April 29, 2018 Category: Psychiatry & Psychology Authors: FernandoFastoso , BorisBartikowski , SiqiWang Source Type: research