Hey Leader – Got Vision?
NOTE from Phil: Today I’m sharing a guest post from Mike Myatt, author of the fantastic new book Hacking Leadership. I’ve known and respected Mike for a very long time, so I’m glad to be able to re-introduce him to you and share his new book with you. Enjoy?!
Hey Leader – Got Vision?
Visioning for leaders is a topic that I address in my new book Hacking Leadership and I believe it is a message that is often taken far too lightly by chief executives or any leader.
A leader’s ability to perform effectively is so closely tied to their ability to form a clearly articulated vision, evangelize the visi...
Source: Phil Gerbyshak - December 19, 2013 Category: Life Coaches Authors: Phil Gerbyshak Tags: Leadership Source Type: blogs
40 Things I Learned by Age 40
I’ve learned a lot of stuff about myself the first 40 years of my life. What follows are 40 things I’ve learned about myself over the last 40 years. Maybe some of it will be useful for you too.
40 Things I Learned by Age 40
1- When I am surrounded by the people I love and that love me, I am strong and powerful and I can do anything.
2 – I am an Extrovert with a capital E, and I work best when I am surrounded by people.
3 – There’s no replacement for in person connection – but video calls are the next best thing.
4 – Social media is a great way to get back in and stay in touch w...
Source: Phil Gerbyshak - December 2, 2013 Category: Life Coaches Authors: Phil Gerbyshak Tags: Phil Gerbyshak life lessons phil40 philgerb Source Type: blogs
How Big Should the Marketing Budget Be for Your Small Business?
Entrepreneurs often wonder how much they should budget for marketing. Unfortunately there are no convenient formulas to figure this out; for the most part it depends on:
What kind of activities you plan to undertake
The minimum investment needed to move the dial
What the competition is doing
This post will touch on these three ideas – I hope they help you put together the best possible budget for your small business.
Marketing Activities: Time vs. Money
Some marketing activities are labor-intensive and some are dollar-intensive. For instance, social media marketing is incredibly labor-intensive, but requires very littl...
Source: Phil Gerbyshak - November 1, 2013 Category: Life Coaches Authors: Brad Shorr Tags: Marketing Source Type: blogs
Simple Facebook Marketing
You know that online marketing has become a fast growing phenomenon with businesses. Now, that type of marketing has spilled over into social media, and many are taking advantage. Perhaps the biggest winner of the trend is Facebook. Thanks to an ability to start with a low budget and reach users who are on the site daily, Facebook advertising has become very popular. And it works.
Whether you are working from corner office desks at home or in a large corner office at a large of a major corporation, it’s important to know about Facebook advertising. Here are the main components laid out in detail so you know what to consi...
Source: Phil Gerbyshak - October 1, 2013 Category: Life Coaches Authors: Phil Gerbyshak Tags: facebook Source Type: blogs
Marketing on a Micro Budget
Note from Phil: This is a topic I get asked about all the time, and I thought it was time to share someone else’s point of view on marketing on a micro budget. Enter Chris Garrett.
A solid marketing campaign is one of the most important tools when it comes to building your business, but the costs can seem overwhelming. With some clever planning and some tips from the pros like our friend Phil, you can coordinate successful marketing without breaking the bank.
Bringing them in
Drawing customers into your store can be expensive, but try some of the classic, low-budget standards that businesses have relied on for decade...
Source: Phil Gerbyshak - September 18, 2013 Category: Life Coaches Authors: Phil Gerbyshak Tags: Uncategorized Source Type: blogs
How to Speak at a Conference Without Looking Like an Idiot
Note from Phil: What follows is an article from my slide design genius, Ryan McRae. Ryan takes my presentation slides and makes them ROCK! His insights that follow should help you be a good or even better presenter.
In my previous field of Higher Education, I had the pleasure of working with highly intelligent people. Highly.
But I can’t tell you how many presentations from very educated and intelligent people bored me to tears. Their message got buried in Powerpoint templates and horrible visualizations. They resembled the fourth grader reading a sad report on “What I Did Last Summer.”
No matter your information, ...
Source: Phil Gerbyshak - September 11, 2013 Category: Life Coaches Authors: Phil Gerbyshak Tags: Presentation Tips Source Type: blogs
Stock your Customer Service Toolbox for Success
Note from Phil: What follows is a terrific guest post from Shep Hyken, a master of customer service. I was fortunate enough to spend a little time with Shep at a conference I attended this summer, and I’m honored he wanted to be a guest writer here on my blog. His new book is terrific too, and I know you’ll enjoy the lessons he shares below.
Stock your Customer Service Toolbox for Success
Successful businesses understand that the key to winning customers, keeping customers and increasing sales lies in customer service.
For my latest book, Amaze Every Customer Every Time, I decided that instead of sharing exampl...
Source: Phil Gerbyshak - September 5, 2013 Category: Life Coaches Authors: Phil Gerbyshak Tags: Customer Service and Customer Experience Source Type: blogs
Promote Yourself
Note from Phil: I am super excited to share a conversation I recently had with Dan Schawbel, author of Promote Yourself. If you’re looking to promote yourself without sounding like a suckwad, read the interview an then go get Dan’s book.
How is this book different from your first book, also on personal branding?
The first book is about personal branding, how to use social media to build your career and find a job. This book isn’t about personal branding. It’s more focused on helping people get ahead at work. The first book answers the question “how do I get a job?R...
Source: Phil Gerbyshak - September 4, 2013 Category: Life Coaches Authors: Phil Gerbyshak Tags: Attitude Author Blogs Books Branding Business Improvement Change Entreprepeneur Guest Posts interview Leadership Relationship Building Source Type: blogs
Small Business Customer Experience Often Suffers With Growth
This article is another example of that.
Running a small business and growing it are two separate ideas, believe it or not. It’s easy to get caught up in the daily business of running the business. Staffing, servicing clients, paying bills, invoicing, banking, scheduling and emptying the trash all require time.
Growing a business means planning ahead and setting a vision. Growing a business means understanding where you want to go first, then working at tasks to make that happen each and every day.
Easier said than done!
When an entrepreneur starts the business, the experience he or she delivers is based on WHO and not w...
Source: Phil Gerbyshak - September 3, 2013 Category: Life Coaches Authors: Phil Gerbyshak Tags: Customer Service and Customer Experience Source Type: blogs
The New Public Relations
When users of a consumer software vendor’s product took to the company website to complain about a recent update, they did something unique. They got the software developer to visit the forum for a question and answer session that lasted for an entire week, covering everything from why the UI had changed from previous versions, to why certain features were added or removed.
In the end, not everyone was satisfied, but a few product evangelists came out on social media to talk about the success of that question and answer session.
When critics of your brand can launch viral campaigns alleging misdoing by your company, you ...
Source: Phil Gerbyshak - August 24, 2013 Category: Life Coaches Authors: Phil Gerbyshak Tags: Uncategorized public relations Source Type: blogs
How To Ask Your Client For A Captivating Video Testimonial
Some folks hesitate to ask their clients to prepare a video testimonial. But simply put, video testimonials can be one of the best ways to boost your online credibility. In fact, the right video can even showcase the transformation your clients go through when doing business with you. Imagine what this kind of asset could do for your business!
When streamed on your website, video testimonials can significantly improve your conversion rates. And when streamed on social media networks, the influence multiplies each time someone shares the video. Need proof? A recent report by comScore suggests that online video...
Source: Phil Gerbyshak - August 23, 2013 Category: Life Coaches Authors: Phil Gerbyshak Tags: Uncategorized Source Type: blogs
What NOT To Do – A Guide to Employee Relations
A great office environment should have been placed on the Bill of Rights as something we should all be entitled to. After films like Office Space, many people are nervous about entering the formal workforce. Who can blame them–company politics are usually something that new employees perceive in the first few weeks of employment.
Many companies still don’t know how to cultivate healthy office environments, whether it’s due to lack of communication training, bad management or just a few bad apples. It’s up to companies to keep employee morale high through effective employee relations practices. Unfortunately, i...
Source: Phil Gerbyshak - August 21, 2013 Category: Life Coaches Authors: Phil Gerbyshak Tags: Attitude Source Type: blogs
Small town business has a lot to teach any business
As small town business people, we know a thing or two about business. What we learn in the tough environment of small towns gives us a valuable perspective.
We know what it’s like to survive an uncertain economy and through times with zero income. Just like the national economy today.
We know how to manage multiple lines of income to make a go of it. Just like experts now advise for all business.
We know how to use technology to work no matter where we are. Just like all business is finding to be an imperative today.
We know how to cope with customers communicating directly with us, and talking about us all over. Just li...
Source: Phil Gerbyshak - July 30, 2013 Category: Life Coaches Authors: Becky McCray Tags: Author Blogs Business Improvement content Guest Posts Marketing Video small business Source Type: blogs
Three Ways to Create More Compelling Online Content
The rise of ‘content marketing’ has breathed new life into blogging. Marketers are once again seeing the potential of a blog as a powerful publishing and content-creation platform. If you can create content that resonates with your intended audience, then a blog can be a very potent business-building weapon for you.
So often you will hear that all you need to do is create ‘awesome’ content. But what is ‘awesome’ content? In my view, awesome content is simply content that creates value for your readers. That’s it. If your goal is to create awesome content for your customers, here’s three ways you...
Source: Phil Gerbyshak - July 25, 2013 Category: Life Coaches Authors: Mack Collier Tags: Assessment Blogs Business Improvement Change Communication content Guest Posts Make It Great Marketing customers Writing Source Type: blogs
Get Your Sketch On
Another fantastic guest post… let’s talk about how to communicate with something other than words! To be able to illicit a response with a sketch, a doodle or a picture, my friend, Todd is able to do all of this and he shares his expertise with you! Get out your paper and pencil and “Get Your Sketch On”
Just a few years ago it was all about the stick figures for me. Trust me; it wasn’t that special.
Today is portraits and other things. How do you get there?
Sketch!
Life mimics this in all areas. People say “I could never draw that” or “I could take such great pictures.&...
Source: Phil Gerbyshak - July 23, 2013 Category: Life Coaches Authors: Todd Jordan Tags: Change Guest Posts Lifelong Learning Self Improvement Source Type: blogs
