The New Public Relations

When users of a consumer software vendor’s product took to the company website to complain about a recent update, they did something unique. They got the software developer to visit the forum for a question and answer session that lasted for an entire week, covering everything from why the UI had changed from previous versions, to why certain features were added or removed. In the end, not everyone was satisfied, but a few product evangelists came out on social media to talk about the success of that question and answer session. When critics of your brand can launch viral campaigns alleging misdoing by your company, you need effective reputation management that can respond quickly to pressure. Public relations has become more than just a one-way speaker; you must now formulate a comprehensive strategy that looks at how your brand interacts with its audience and ways to increase that engagement. Generate Content Studies from top ORM companies like Brand.com suggest that the content you write directly impacts your search engine standing. Longer content that cites published research from high quality sources tends to score higher in Google’s recent updates. Blog posts that are more than 1,000 words and contain references and links to obscure research data perform well and are considered “high quality” by search engines. You should not write to the search engine, but include some cues for it to understand what you’re doing. Include keywords in the title, and feature...
Source: Phil Gerbyshak - Category: Life Coaches Authors: Tags: Uncategorized public relations Source Type: blogs