Inspiring ‘elfy’ decisions
Pegasus, part of Ashfield Healthcare Communications, recently took part in the Rockinghorse’s annual ‘Dress as an Elf’ day to show its ongoing support for the charity.
Rockinghorse was chosen by staff as the company’s charity of the year back in January and staff have participated in several activities throughout the year to help raise money, including a Great British Bake Off and Pancake Day sale.
The company are also ditching their usual Secret Santa this year and are instead asking staff to donate a toy to the value of £5 for children at The Royal Alexandra Hospital and Trevor Mann Baby Unit to enjoy this Chri...
Source: Ashfield Healthcare News - December 14, 2016 Category: Pharmaceuticals Authors: Sarah Edwards Tags: Ashfield Source Type: news
Nagore Fernandez announced as Head of Clinical Services – Europe
Ashfield Clinical is a leading provider of innovative, flexible and scalable Patient Support Programmes, with over 15 years’ experience in designing and delivering a wide range of programmes. Clinical services include patient adherence, multichannel engagement, educational content and tailored care plans. Ashfield Clinical supports pharmaceutical and healthcare companies across a large number of therapy areas, including rare conditions.
Nagore is a Clinical Pharmacist and holds a Masters in Clinical Research. After joining Boots UK in a Quality and Compliance role, Nagore moved into senior management roles within Walgre...
Source: Ashfield Healthcare News - December 13, 2016 Category: Pharmaceuticals Authors: Josee Leach Tags: Ashfield Source Type: news
Increased demand for specialty and orphan drugs drives growth of Infusion
Infusion, part of Ashfield Healthcare Communications, recently moved its corporate office from rural Haddam, Connecticut to the more urban Middletown, Connecticut to better address the company’s continuing expansion. Infusion develops medical communications for its small to mid-sized pharmaceutical and biotech clients, many of whom are focusing on rare diseases. The pharmaceutical industry’s movement into specialty and orphan drugs has created increased demand for appropriate scientific and creative talent to translate the underlying science into relevant and powerful scientific communications for healthcare providers....
Source: Ashfield Healthcare News - December 12, 2016 Category: Pharmaceuticals Authors: Sarah Edwards Tags: Ashfield Source Type: news
LABTIME: Giving staff the freedom to explore
At Ashfield Digital & Creative we focus heavily on innovation, whether this is co-creation activities such as “Kollider”, or leveraging the latest technologies from artificial intelligence to virtual reality. We understand how important innovation is as a strategic driver for growth, productivity and the development of our teams.
Inspired by companies such as Google who have a “20% time” policy allowing employees time off to think of ideas that will most benefit Google, we wanted a way of allowing our staff dedicated time to pursue ideas that they wouldn’t normally have time to focus on during a busy working ...
Source: Ashfield Healthcare News - December 9, 2016 Category: Pharmaceuticals Authors: Sarah Edwards Tags: Ashfield Source Type: news
Ashfield Meetings & Events expands into custom-built Indianapolis office
The new space, a custom-built suite in the same building as previously, has a much larger footprint with room for growth. The office has been custom-branded and outfitted for the prospering agency to deliver their full service meeting planning solutions.
The office move commenced with an opening celebration on 2 December to welcome employees to their new home.
Gavin Houston (CEO Americas) commented: “New business wins, primarily in strategic meeting management programmes and dedicated client account teams, have driven sustainable growth across our US operations in 2016. We moved our Pennsylvania office into larger premis...
Source: Ashfield Healthcare News - December 5, 2016 Category: Pharmaceuticals Authors: Ewan Jamieson Tags: Ashfield Source Type: news
Ashfield get into the spirit of giving
Ashfield has offices in 22 countries, all with an Ashfield Cares committee – each of these committees are running a “Spirit of giving” campaign from the 1-16 December. We have pledged to donate 10,000 tins, cans and store-cupboard staples to local foodbanks across the world.
Worldwide nearly 800 million people do not have enough to eat [1] and the winter period can be a particularly difficult time for families. By donating food we can help support local people in a need in a simple, practical way.
You can find out how we are getting on by checking the totalizer below and follow our story at #AshfieldSpiritofGiving !
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Source: Ashfield Healthcare News - December 1, 2016 Category: Pharmaceuticals Authors: Josee Leach Tags: Ashfield Source Type: news
Ashfield Meetings & Events focus on the future
The Future Focus programme was developed to identify individuals with the potential to fill future critical roles within Ashfield Meetings & Events. It is designed to inspire and engage the individuals and broaden their skill set across the wider business to develop insightful leaders for the future.
After the thorough application process, eight individuals were selected. Each individual is provided with the platform and tools to learn more about themselves and their learning preferences. They are then challenged to design their own learning paths that will act as their personalised framework for their Future Focus jou...
Source: Ashfield Healthcare News - December 1, 2016 Category: Pharmaceuticals Authors: Ewan Jamieson Tags: Ashfield Source Type: news
Visit our booth at the 12th annual CBI publication planning conference
This year’s conference theme “Enrich Scientific Exchange through Data Disclosure, Global Communications and Innovative Strategies” has a number of key work-streams focusing on: Improving Publication Strategies for Rare Disease and Specialty Products; Leveraging Technology to Impact Scientific Exchange; Enhanced Data Disclosure – Strategies, Benefits and Strategy and much more!
Delegates will also be able to choose from two pre-conference workshops: Publication Planning Essentials and Communicate Medical Information to the Public – Developing Lay Summaries and Patient Voice Articles, which are set to be very inter...
Source: Ashfield Healthcare News - November 30, 2016 Category: Pharmaceuticals Authors: Sarah Edwards Tags: Ashfield Source Type: news
Ashfield attends expopharm, Europe ’s leading pharmacy trade fair
Ashfield attended the trade fair to present our service portfolio specifically for OTC (over-the-counter medicine) companies. This sector is evolving rapidly, not least because of the latest big mergers and joint ventures (e.g. Bayer and Steigerwald, GSK Consumer Health and Novartis Consumer Health). Targeting the right pharmacies and working with them efficiently and successfully is increasingly a key competitive advantage. We talked about how we can support this relationship, as well as promoting OTC products to doctors where their communication with patients is key to the decision-making.
During our discussions, four to...
Source: Ashfield Healthcare News - November 30, 2016 Category: Pharmaceuticals Authors: Josee Leach Tags: Ashfield Source Type: news
Ashfield Digital & Creative supports YoungDementia UK with brand development
By partnering with YoungDementia UK, Ashfield Digital & Creative, an Ashfield company part of UDG Healthcare plc, has been able to donate its expertise in creating content and communications that engage and connect, by developing a new brand for the UK-based Young Dementia Network. This new initiative will enable the creation of a community; one that includes people living with young onset dementia, their family and friends, as well as organisations and professionals who work in the fields of dementia and social care. The Network will ensure that everyone affected by young onset dementia will be informed, feel connecte...
Source: Ashfield Healthcare News - November 29, 2016 Category: Pharmaceuticals Authors: Sarah Edwards Tags: Ashfield Source Type: news
Nicola Burns talks future plans and agency expansion with C & IT
How was 2016 for Ashfield?
We reviewed and invested in our core service offerings to position the agency for growth, which included the introduction of a hub strategy to align with our clients and their meeting requirements. As a result we moved our US office in Pennsylvania into new premises and are relocating our Indianapolis office into larger space. We also launched our Science Of Meetings approach which offers insight-led personalised healthcare professional experiences. It resonated very well with our clients and has resulted in an increase in the multi-channel communication activity we are now providing.
What were ...
Source: Ashfield Healthcare News - November 25, 2016 Category: Pharmaceuticals Authors: Ewan Jamieson Tags: Ashfield Source Type: news
Ashfield enjoys a successful evening at the EVCOM Live Awards
The EVCOM Live Awards are one of the most respected marks of excellence in the live and experiential industry. The reputation of the awards is built both on the high quality of submissions and the rigorous, independent and transparent judging process, which includes leading clients and industry professionals.
Ashfield scooped a hat-trick of awards on the evening, was highly commended in a fourth category and sister brand SPARK THINKING also collected an accolade.
The first award collected was in the Pharma/Healthcare/Cosmetics Event category. The silver award was presented for Janssen’s HIVee (HIV Experience Exchange) wh...
Source: Ashfield Healthcare News - November 21, 2016 Category: Pharmaceuticals Authors: Ewan Jamieson Tags: Ashfield Source Type: news
Ashfield Meetings & Events | Exhibits and AbbVie collect silver at Experience Design & Technology Awards
The accolade is in recognition for the use of design and technology in an exhibit booth, acknowledging the partnership with AbbVie and the environment created at the Annual European Congress of Rheumatology (EULAR) 2016.
Judges cited that the exhibit displayed an inspiring space that reinforced their market leadership, focused on patients and highlighted the innovative approach that AbbVie continues to take in delivery of treatments. They were impressed with Ashfield Meetings & Events | Exhibits approach to mapping out their audience’s educational needs and implementing a suite of appropriate engagement tools to deli...
Source: Ashfield Healthcare News - November 16, 2016 Category: Pharmaceuticals Authors: Ewan Jamieson Tags: Ashfield Source Type: news
Pegasus scoops five ‘Consultancy’ wins, making 2016 a stellar year for the health comms consultancy
Pegasus’ award-winning season started in Berlin in June where it picked up the title of EMEA Healthcare PR Consultancy of the Year at the SABRE Awards. The consultancy then went on to add the esteemed Communique Communications Consultancy of the Year award to its honors in July. In October, the company was crowned both Specialist Consultancy of the Year at the PR Week UK Awards and Global Healthcare PR Consultancy of the Year at the Global SABRE Awards. Last night’s win cemented its position as the UK’s leading integrated healthcare communications consultancy.
Pegasus has a mission to ‘inspire healthy decisions’ ...
Source: Ashfield Healthcare News - November 10, 2016 Category: Pharmaceuticals Authors: Sarah Edwards Tags: Ashfield Source Type: news
AbbVie exhibit shortlisted at Experience Design & Technology Awards
The Experience Design & Technology Awards, in association with Event Marketer, are judged by client-side marketers, design authors and professors, and were created to recognise the brands and partners that create the best designed experiences and engagements.
Ashfield Meetings & Events | Exhibits designed and built the exhibit in partnership with their client, AbbVie. It showcased their product HUMIRA® at the Annual European Congress of Rheumatology (EULAR) in 2016. HUMIRA® is a leading treatment for conditions such as rheumatoid arthritis, axial spondyloarthritis and psoriatic arthritis.
The booth design created...
Source: Ashfield Healthcare News - November 8, 2016 Category: Pharmaceuticals Authors: Ewan Jamieson Tags: Ashfield Source Type: news
