Ashfield Digital & Creative supports YoungDementia UK with brand development

By partnering with YoungDementia UK, Ashfield Digital & Creative, an Ashfield company part of UDG Healthcare plc, has been able to donate its expertise in creating content and communications that engage and connect, by developing a new brand for the UK-based Young Dementia Network. This new initiative will enable the creation of a community; one that includes people living with young onset dementia, their family and friends, as well as organisations and professionals who work in the fields of dementia and social care. The Network will ensure that everyone affected by young onset dementia will be informed, feel connected to others and enabled to live life to the full. Ashfield Digital & Creative was happy to undertake this pro-bono creative project as an extension to both the Ashfield Way and specifically Ashfield Cares – a global impact on society initiative which works to support various charitable causes and programmes through fundraising activities and the provision of time and skills. Andrew Binns, SVP Strategy & Planning, Ashfield Digital & Creative, commented: “It was important that we developed a believable, pragmatic and implementable brand story that truly represented the organisation and all the stakeholders. By working with the team at YoungDementia UK we have created a brand story that we’re all incredibly proud of.” Added Tessa Gutteridge, Director, YoungDementia UK, “We’re so grateful for the work that Ashfield Digital & Creative ...
Source: Ashfield Healthcare News - Category: Pharmaceuticals Authors: Tags: Ashfield Source Type: news