Nicola Burns talks future plans and agency expansion with C & IT

How was 2016 for Ashfield? We reviewed and invested in our core service offerings to position the agency for growth, which included the introduction of a hub strategy to align with our clients and their meeting requirements. As a result we moved our US office in Pennsylvania into new premises and are relocating our Indianapolis office into larger space. We also launched our Science Of Meetings approach which offers insight-led personalised healthcare professional experiences. It resonated very well with our clients and has resulted in an increase in the multi-channel communication activity we are now providing. What were your goals for 2016 and did you achieve them? We wanted to develop SPARK THINKING as a consultancy and communications brand. In addition to utilising the brand to offer our existing clients a blended team approach, we have diversified by winning financial, automotive, technology and public sector business. Together Ashfield and SPARK THINKING provide a broader, more diverse skill set to our clients and a more powerful communications offering. We also used the strength of the Ashfield brand in the healthcare sector to expand outside of pharmaceuticals. By adopting a health first and sector second mind-set we have opened doors into health beauty, health foods and nutraceuticals. These represent a significant growth opportunity in 2017. What have the biggest highlights and successes of 2016 been? We were particularly proud that we won a prestigious UK Employee...
Source: Ashfield Healthcare News - Category: Pharmaceuticals Authors: Tags: Ashfield Source Type: news