Do Pediatricians Have A Marketing Problem? [Pediatric Practice Management AwesomeCast]
Today, Chip and install about pediatricians’ marketing problem. We dive in and discuss how pediatricians have not done a good job of distinguishing themselves from the competition. And when we say competition, we don’t mean other pediatricians, but rather retail based clinics and large hospital networks. The result of our poor efforts in differentiating ourselves? Parents don’t […] (Source: Pediatric Inc)
Source: Pediatric Inc - May 2, 2014 Category: Pediatricians Authors: Brandon Tags: Advertising Branding Customer Experience Customer Service Innovation Internet Leadership Marketing Pediatric Practice Management VideoCast Pediatrics Social Media The Business of Medicine Web Marketing adding value competition Source Type: blogs
How Do You Get People To Change In Your Medical Practice?
When I speak at seminars and conferences, I often get asked questions surrounding the topic of change. Here are a few examples or variations of the questions: How do I convince my partners to change their minds about social media? All the partners agree that we need to change, but the senior partner doesn’t want to. How do the rest […] (Source: Pediatric Inc)
Source: Pediatric Inc - April 25, 2014 Category: Pediatricians Authors: Brandon Tags: Leadership Negotiations Pediatrics Training Change Convince Convincing leading Persuasion Source Type: blogs
Time Management Lesson That Has Helped Me Increase My Productivity
Last year, I put myself at a crossroad. I’m sure you’ve been at the same crossroads before. It is where things to do, the things I want to do, and things I had to do intersected with this little nuance we all agreed to call time (or lack thereof). Like many, I would find ways […] (Source: Pediatric Inc)
Source: Pediatric Inc - April 18, 2014 Category: Pediatricians Authors: Brandon Tags: Leadership Lessons Note to Self Pediatrician Pediatrics Time Management Business Healthcare Healthcare Management Productivity Source Type: blogs
Do you have We employees or They employees?
Next time you are in a meeting with your staff, or you are conversing with them, try to determine which employee say “we” and which employees say “they” when they are referring to the company, the management or the leadership of the practice. What is the difference between the ones that use “we” and the […] (Source: Pediatric Inc)
Source: Pediatric Inc - April 11, 2014 Category: Pediatricians Authors: Brandon Tags: Leadership Lessons Training Employees empowerment Management pediatric practice management Source Type: blogs
Q/A With Dr. Kristen Stuppy: Mother, Wife, Practicing Pediatrician, and Social Media Maven
Last year, Dr. Kristen Stuppy and I had an opportunity to do a webinar together for the AAP about social media. While preparing for the webinar and deciding on the content we were going to address, Dr. Stuppy and I exchanged several emails. Below, I’ve compiled our email and phone conversation along with the questions I […] (Source: Pediatric Inc)
Source: Pediatric Inc - April 4, 2014 Category: Pediatricians Authors: Brandon Tags: Leadership Marketing Social Media Web Marketing Healthcare Healthcare Management Internet Patient Pediatrician Pediatrics SM Source Type: blogs
4 Remarkable Easy Ways to Get Employees To Meet Expectations
Humans have an uncanny ability to blame the circumstances surrounding them for their failures and short-comings. But when it comes to others, we place blame on their character. For example, if we see a parent yelling, tugging or being overpowering towards their child, we raise an eyebrow and pass judgement on that parent’s parenting skills. […] (Source: Pediatric Inc)
Source: Pediatric Inc - March 28, 2014 Category: Pediatricians Authors: Brandon Tags: Employee Leadership Lessons Note to Self Training engagement leading vision Source Type: blogs
Brandon, What Is Your Policy On Keeping Credit Numbers on File? [Pediatric Practice Management AwesomeCast]
I continue to get a lot of questions about our practice’s policy of collecting credit information from all of our patients. So Chip and I thought we’d dig into what is a recognized growing trend. In this episode, I describe my thoughts going into this decision, some of my concerns, and why we decided to […] (Source: Pediatric Inc)
Source: Pediatric Inc - March 21, 2014 Category: Pediatricians Authors: Brandon Tags: Collections Revenue The Business of Medicine Accounts Receivables AwesomeCast bills Credit card finance front desk Front Desk Collections Lending Management Pediatric Practice Management AwesomeCast Podcast statements Source Type: blogs
Brandon, What Is Your Policy On Keeping Credit Numbers on File? [Pediatric Practice Management AwesomeCast]
I continue to get a lot of questions about our practice’s policy of collecting credit information from all of our patients. So Chip and I thought we’d dig into what is a recognized growing trend.
In this episode, I describe my thoughts going into this decision, some of my concerns, and why we decided to collect them. Chip also asked me how do we go about collecting cards, how did I/we present the idea to parents, where I store the cards and what benefits did it bring to our practice and our families.
I also give out a shou-tout to Mary Pat Whaley from Managementmypractice.com. Mary Pat hosts a monthly webinar o...
Source: Pediatric Inc - March 21, 2014 Category: Pediatricians Authors: Brandon Tags: Collections Revenue The Business of Medicine Accounts Receivables AwesomeCast bills Credit card finance front desk Front Desk Collections Lending Management Pediatric Practice Management AwesomeCast Podcast statements Source Type: blogs
10 Time Management Axioms For The Dedicated Medical Practice Manager
At the end of last year I went to a leadership conference. Among the session, there was one on time management. This, of course is an area that many of us struggle with.
Show of hands, how many of you have uttered these words? there just isn’t enough time in the day.
That is what I thought!
I’ve had to think a lot about time management in recent years due to life circumstances. Life has gotten more hectic with a growing practice, and growing kids. So I was eager to hear what Craig Groeschel had to say.
Craig is the head of a large organization. He is behind one of the most downloaded smartphone app of all time;...
Source: Pediatric Inc - March 14, 2014 Category: Pediatricians Authors: Brandon Tags: Lessons Negotiations Time Management Axiom Business Craig Groeschel Education and Training leadership Source Type: blogs
Big is Not Necessary Better – How a Solo Doctor is Changing Pediatric Healthcare in Her Own Way [Pediatric Practice Management AwesomeCast]
Today on the AwesomeCast, we had the pleasure to talk to Dr. Robin Warner. Dr Warner is a solo doc outside of Cleveland. Chip and I were interested in talking to Dr. Warner for several reasons. For starters, we wanted to learn about her experience as a solo doc. We also uncovered some interesting patterns […] (Source: Pediatric Inc)
Source: Pediatric Inc - March 7, 2014 Category: Pediatricians Authors: Brandon Tags: Customer Experience EMR Innovation Leadership Pediatric Practice Management VideoCast Social Media app gamification Healthcare iphone iphone app loyalty program medical home Medicine Pediatrics Source Type: blogs
Big is Not Necessary Better – How a Solo Doctor is Changing Pediatric Healthcare in Her Own Way [Pediatric Practice Management AwesomeCast]
Today on the AwesomeCast, we had the pleasure to talk to Dr. Robin Warner.
Dr Warner is a solo doc outside of Cleveland. Chip and I were interested in talking to Dr. Warner for several reasons. For starters, we wanted to learn about her experience as a solo doc. We also uncovered some interesting patterns that I think are great lessons for those of us that have smaller practices.
Dr. Warner also shared a project she has been working on that I think is absolutely brilliant. Here is a hint… she is embracing the smartphone craze, leveraging people’s attraction to on-line games and using it to provide deliver aweso...
Source: Pediatric Inc - March 7, 2014 Category: Pediatricians Authors: Brandon Tags: Customer Experience EMR Innovation Leadership Pediatric Practice Management VideoCast Social Media app gamification Healthcare iphone iphone app loyalty program medical home Medicine Pediatrics Source Type: blogs
Deceptively Easy Way to Improve Your Practice, Guaranteed
On a piece of paper, write down this question:
It doesn’t have to be written exactly like I wrote it. Any variation will do. Then, make copies. Several of them. For the next few days or even weeks, hand each parent that comes to visit your office the sheet of paper with the question on it. While they wait, they will have plenty to think about out. You can ask them to use the remaining space – as well as the other side – if they require more than just a few lines.
I just saved you $5000 in consulting fees. Not to mention provided a way for you to have specific and practical ways to make your pediatric o...
Source: Pediatric Inc - February 28, 2014 Category: Pediatricians Authors: Brandon Tags: Consulting Customer Service Lessons Marketing Money Savings Practice Improvement Parent Patients pediatric practice management Pediatrics Questionnaire Source Type: blogs
Today’s Special Guest is SOAPM Troublemaker, Dr. George Rogu [Pediatric Practice Management AwesomeCast]
For today’s AwesomeCast, we get to talk to Dr. George Rogu. If you have spent time on SOAPM, you know who Dr. Rogu is. A troublemaker. That is right. For those of you that don’t know, Dr. Rogu works for RBK Pediatrics in Long Island, NY.
I think this episode is going to be one of my favorite episodes of all time. I learn so much from Dr. Rogu. I even took notes. Dr. Rogu shares with us his experience negotiating with big payers. You will not want to miss the technique he used to pester executives at the insurance company and how one day he got a call from the insurance company executives asking him to tell his...
Source: Pediatric Inc - February 21, 2014 Category: Pediatricians Authors: Brandon Tags: Compensation Consulting EMR Leadership Negotiations Pediatric Practice Management VideoCast Technology The Business of Medicine EHR Healthcare KonciergeMD PCC Pediatric Practice Management AwesomeCast Pediatrics Physicians Comp Source Type: blogs
7 Reasons Why Becoming a Partner at a Medical Practice is Overrated
Most grads I’ve interviewed, are interested in learning how the partnership works in our medical practice. I’ve always thought this was a crazy question; especially during the initial stages of getting to know the people and the practice.
This is the equivalent of asking a girl on a first date: “How long do we have to date before I can become your husband?”
Crazy, right? Anyway, regardless of how crazy it sounds to me, young physicians are very interested in this topic. So I wanted to give you a little behind the scenes of what it means to become a partner at a medical practice.
1 – There isn’...
Source: Pediatric Inc - February 14, 2014 Category: Pediatricians Authors: Brandon Tags: Employee Leadership The Business of Medicine Source Type: blogs
Learn How to Get a Handle on Your Collection Efforts
One of the questions I get asked the most about, is our credit card on file program. We started this policy back in 2009. And let me say it has been one of the best decisions we’ve ever made.
For starters, having credit cards on file enables us to focus more on health care than health care collections. It goes without saying that our A/R has improved tremendously. We don’t have to send out multiple letters or make too many phone calls in order to get paid. If the account is delinquent, we process the card.
There are many more advantages. But fundamentally, a credit card on file puts the practice in a better pos...
Source: Pediatric Inc - February 4, 2014 Category: Pediatricians Authors: Brandon Tags: Collections Practice Management The Business of Medicine Training Source Type: blogs
