Developing the Pathway to Personalized Health: The Potential of N-of-1 Studies for Personalizing Nutrition

Personalization is one of the dominant zeitgeists of the new millennium, driven by individuals who demand the right information or product or service at the right time for their needs and wants. The commercial world has taken note because the personalized nutrition market is expected to be worth $16.4 billion by 2025 (1), a business opportunity that includes direct-to-consumer genetic testing, digital health care, supplements, and foods for specialized physiological needs (e.g., pregnancy, athletics, health conditions).
Source: Journal of Nutrition - Category: Nutrition Source Type: research