When taste and healthfulness compete, taste has a hidden advantage

(Duke University) You dash into a convenience store for a quick snack, spot an apple and reach for a candy bar instead. Poor self-control may not be the only factor behind your choice, new research suggests. That's because our brains process taste information first, before factoring in health information, according to new research from Duke University.
Source: EurekAlert! - Social and Behavioral Science - Category: International Medicine & Public Health Source Type: news