Big data and firm marketing performance: Findings from knowledge-based view

Publication date: October 2021Source: Technological Forecasting and Social Change, Volume 171Author(s): Shivam Gupta, Théo Justy, Shampy Kamboj, Ajay Kumar, Eivind Kristoffersen

Source: Technological Forecasting and Social Change - July 2, 2021 Category: Science Source Type: research