How useful are perception- and experienced-based measures in predicting actual food choice? Evidence from an in-store field experiment using a multi-response approach

Publication date: Available online 25 June 2021Source: Food Quality and PreferenceAuthor(s): C.J. Lagerkvist, Janet Mwende, Penina Muoki, Julius J. Okello

Source: Food Quality and Preference - June 25, 2021 Category: Food Science Source Type: research