How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection

Publication date: October 2021Source: Technological Forecasting and Social Change, Volume 171Author(s): Waqar Nadeem, Teck Ming Tan, Mina Tajvidi, Nick Hajli

Source: Technological Forecasting and Social Change - June 22, 2021 Category: Science Source Type: research