Influence of green innovation strategy on brand value: The role of marketing capability and R&D intensity

Publication date: October 2021Source: Technological Forecasting and Social Change, Volume 171Author(s): Woon Leong Lin, Jo Ann Ho, Murali Sambasivan, Nick Yip, Azali Bin Mohamed

Source: Technological Forecasting and Social Change - June 19, 2021 Category: Science Source Type: research