Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach

Publication date: Available online 14 June 2021Source: Computers in Human BehaviorAuthor(s): Anshuman Sharma, Yogesh K. Dwivedi, Vikas Arya, Muhammad Qutubuddin Siddiqui
Source: Computers in Human Behavior - Category: Information Technology Source Type: research