Positive scarcity effect of virtual product position in hunger marketing situation based on the model of psychological ownership and relative deprivation

Publication date: Available online 5 June 2021Source: Aggression and Violent BehaviorAuthor(s): Yang ZHAO, W.U. Yongchao, S.L. Aarthy, M.P. Gopinath

Source: Aggression and Violent Behavior - June 5, 2021 Category: Psychiatry & Psychology Source Type: research