The effects of ad social and personal relevance on consumer ad engagement on social media: the moderating role of platform trust

Publication date: Available online 22 April 2021Source: Computers in Human BehaviorAuthor(s): Shuang Geng, Pianpian Yang, Yun Gao, Yingsi Tan,c Congcong Yang
Source: Computers in Human Behavior - Category: Information Technology Source Type: research