What Matters Most in the Responses to Political Campaign Posts on Social Media: The Candidate, Message Frame, or Message Format?

Publication date: Available online 31 March 2021Source: Computers in Human BehaviorAuthor(s): L.A.M. Shu Yan Benson, C.H.E.U.N.G. Mei Fung Meily, L.O. Wai Han
Source: Computers in Human Behavior - Category: Information Technology Source Type: research