Will you stay or will you go? The effects anthropomorphism presence and the marketing mix have on retail app continuance use intention

Publication date: July 2021Source: Technological Forecasting and Social Change, Volume 168Author(s): Xin-Jean Lim, Jun-Hwa Cheah, Siew Imm Ng, Norazlyn Kamal Basha, Geoff Soutar

Source: Technological Forecasting and Social Change - April 1, 2021 Category: Science Source Type: research