The Role of Facial Expression and Tie Strength in Sender Presence Effects on Consumers’ Brand Responses Towards Visual Brand-related User Generated Content

Publication date: Available online 17 November 2020Source: Computers in Human BehaviorAuthor(s): Annemarie J. Nanne, Marjolijn L. Antheunis, Guda van Noort
Source: Computers in Human Behavior - Category: Information Technology Source Type: research