Positive and instructive anti-smoking messages speak to older smokers: a focus group study
Conclusion:
These findings suggest that messages with a positive frame that outline immediate and long-term benefits of cessation would be an effective approach for long-term smokers.Current anti-tobacco messaging was generally not seen as effective for smoking cessation among long-term smokers.
Source: Tobacco Induced Diseases - Category: Global & Universal Authors: Janine CataldoMary HunterAnne PetersenNicolas Sheon Source Type: research