Apostles and Terrorists: The Anatomy of Customer Loyalty

What makes you a blindly loyal customer of some restaurant or branded food-stuff? What do you do if you get really bad service or buy a product which is a dud? Organisations love the brand-loyal apostle who sings their praises. And they are rightly in fear of the media savvy brand-terrorist who wants to let everyone know how unhappy they have been with their purchase.read more

Source: Psychology Today Work Center - January 18, 2015 Category: Psychiatry & Psychology Authors: Adrian Furnham, Ph.D. Tags: Social Life Work Source Type: news