The Comparability of Consumers’ Behavior in Virtual Reality and Real Life: A Validation Study of Virtual Reality Based on a Ranking Task

Publication date: Available online 27 August 2020Source: Food Quality and PreferenceAuthor(s): Chengyan Xu, Yasemin Demir-Kaymaz, Christina Hartmann, Marino Menozzi, Michael Siegrist

Source: Food Quality and Preference - August 27, 2020 Category: Food Science Source Type: research