PBAfacts.com: No Laughing Matter

A couple of nights ago while watching TV, a strange ad appeared and caught my attention before I could fast forward. The ad showed "People who Burst out crying" and who "lAugh uncontrollably." At first my wife and I thought it was a Robert Smigel, SNL comedy spoof. My wife asked "Is this for real?" Then we realized, yes, it was for real. It was a PseudoBulbar Affect awareness ad by Avanir Pharmaceuticals, which markets NUEDEXTA, a treatment for this condition.The ad promoted a free PBA "Facts Kit," which includes patient stories and one of those "self assessment" quizzes. It urged me to go to the web site -- pbafacts.com -- to get the booklet. I'm on the site now. Here's what it looks like:Click on image for an enlarged view.I have a few issues with this campaign.Read more ยป
Source: Pharma Marketing Blog - Category: Pharma Commentators Tags: DTC Advertising Symptom Quiz Source Type: blogs