Sign of the times

Here's a sign in the Jacksonville, FL, airport. I've always had the highest regard for hospitalists, as I believe they make a substantial difference in the quality of care offered in hospitals.  But I never realized that they had risen in stature to being viewed as a competitive differentiator in the obstetrics world, in which women often comparison shop before deciding where to give birth. 
Source: Running a hospital - Category: Health Managers Source Type: blogs