Does Pharma Really Need a 12-Step Program for Recovery of It's Reputation? Or Will One Step Be Sufficient?

You've heard of the 12-Step Program of Alcohol Anonymous and you may have even heard of "The Twelve Steps of Pharma Social Marketers Anonymous" (here). But have you heard of the "12 [Steps the] Pharma Industry Can [Take] to Rebuild Real Public Trust" posted by Luke Timmerman over at Xconomy blog (here)?I usually don't like lists for a number of reasons (see "10 Reasons Why I Hate Lists"), but I like 12-Step lists because I can paraphrase the AA steps so that they are relevant to the pharmaceutical industry as I did here.But rather than do that, let me review a few of the steps recommended by Timmerman that are relevant to pharma marketing & sales and determine if his 12-Step Program is really necessary.Read more »
Source: Pharma Marketing Blog - Category: Pharma Commentators Tags: Drug prices Reputation Source Type: blogs