FDA Product Name Guidance and Twitter: Overstuff That Bird! It's the American Way!

It's Thanksgiving tomorrow here in the U.S. and that means turkey, which is usually stuffed with breading, sausage, ducks, chestnuts, chicken, whatever!More often than not, we Americans like to OVER stuff that bird because its our tradition to stuff ourselves on Thanksgiving with … stuffing! The turkey is just the medium, but stuffing is the message.Similarly, pharma marketers stuff as much as possible in tweets. But when it comes to brand promotional tweets, it's difficult to "over stuff" that Twitter bird! That's because of FDA regulations regarding the necessary ingredients in branded tweet stuffing; i.e., brand name, generic name, and major side effects. That doesn't leave much -- if any -- room for the promotional message.Oh sure, it's possible to stuff two of the three ingredients in there -- brand name and generic name plus a short promotional message. But side effects? No way.But what if the FDA were to allow branded tweets WITHOUT the generic name, which can be a long tongue twister that uses up a lot of characters?Read more »
Source: Pharma Marketing Blog - Category: Pharma Commentators Tags: FDA Guidance Regulation social media Twitter Source Type: blogs