Ma, can we go to the hospital mall?

Traveling in Chicago recently, I saw these ads on the side of a major hospital.  I was struck by the idea that advertising for a mall was getting equal billing to advertising for orthopaedic services.  Orthopaedics has always been a high profit item for hospitals.  I guess dining and shopping has now reached that same level.
Source: Running a hospital - Category: Health Managers Source Type: blogs