LOL! How Much Did Pfizer Pay for @Pfizer? Merck for @Merck? Amgen for @Amgen?

Now that Twitter has had its IPO, pharma companies may get more serious about their Twitter accounts. And Twitter may be more amenable to helping their pharma brethren gain control of Twitter handles that rip off their trademarks such as their corporate names.Take Pfizer, for example. Like most pharma companies it was tardy getting a Twitter account. Back in 2009, it did not have one -- @pfizer was being used by someone else. At the time, I said this account was a "Pfizer Poser" on Twitter (see here)."@pfizer," I said, "appears to be Pfizer's entry into Twitter, but I suspect this is a 'phishy' account; ie, a Phony Pfizer or Pfizer Poser.""What tips me off to this? Tweets like 'St. Clair County woman filed suit against Pfizer & one of its employees alleging she was injured after the employee collided w/ her vehicle.' Why would the REAL Pfizer post something like that?""It occurs to me that the REAL Pfizer should go after this phony '@pfizer' and shut it down," I suggested.It turns out that Pfizer did NOT shut @pfizer down… it seized or bought the account and claimed it as its own!Read more »
Source: Pharma Marketing Blog - Category: Pharma Commentators Tags: Pfizer Twitter Source Type: blogs