Body-cult television advertisement recall among young women suffering from anorexia nervosa or bulimia nervosa

This study measures the influence that advertising (measured by recall scores) during a television program has on women with eating disorders (anorexia or bulimia) compared to healthy women. Experimental study of exploratory nature performed on a sample of young women with eating disorders and a control group. The influence of advertising was estimated by recall scores, obtained after viewing a real television program, which included two commercial breaks containing two kinds of ads: body cult advertising (showing thinness or promoting it) and neutral advertising. Young women with eating disorders better recall advertisements showing thinness and products for weight loss and pay less attention to other types targeted at their age and gender group. Television advertising seems to be more of a reinforcement for these women who are already dissatisfied with their body, rather than a direct cause of their body image disorder.Resumo A publicidade transmite um modelo est ético que parece exercer uma influência negativa nas mulheres jovens. No entanto, não está claro se a mídia é a causa ou se atua apenas como um reforço de distúrbios relacionados à imagem corporal, como os associados ao comportamento alimentar (anorexia ou bulimia). Este estudo mede (por po ntuação de recall) a influência que a publicidade mostrada durante um programa de televisão exerce sobre mulheres com transtornos alimentares (anorexia ou bulimia) em comparação com mulheres saudáveis. Estudo exp...
Source: Saude e Sociedade - Category: International Medicine & Public Health Source Type: research