Social Media Listening by Pharma: Do the Ends Justify the Means?

This morning, I read with interest "The Value of Social Media Listening" by Alexandra Fulford, a ZS Business Consultant based in Zurich, Switzerland,Alex focused on the "value in listening and doing research to identify the following elements" (click on image for enlarged view):I soon realized, however that something was missing.Read more »
Source: Pharma Marketing Blog - Category: Pharma Commentators Tags: listening patient-centricity social media UCB Source Type: blogs