If Only I Could Download This Pharma Mobile Health App, I Would Be Able to Judge Its Functionality Score!

This report includes an analysis of a subset of the 40,000+ healthcare apps available for download from the U.S. Apple iTunes app store and an assessment of the potential value they provide throughout a patient's journey. "An assessment finds that healthcare apps available today have both limited and simple functionality," say the authors of the report. "The majority do little more than provide information."Each app was given a "functionality score" based on 25 criteria, which include the type and quantity of information provided by the app, how the app tracks or captures user data, etc. So, how did the apps do, functionality-wise? Here's the functionality score distribution curve:Not very good. You'll notice that this is not even a "normal distribution" in which scores would tend to group around a central value with no bias left or right. This curve has a strong bias to the left -- low score -- region. In fact, more than 90% of the over 16,000 consumer health apps studied received a score of 40 or less. Looking on the bright side, 1,600 apps scored between 40 and 80 or maybe 60.IMS, however did not look at some criteria that I would consider important.Read more ยป
Source: Pharma Marketing Blog - Category: Pharma Commentators Tags: Apps BMS HepB Mobile Source Type: blogs