Why NuVasive & #039;s Pulse Delay Is Actually a Good Thing

Spine surgeons will have to wait a little longer than previously expected to get their hands on NuVasive's Pulse surgical automation platform, which FDA cleared last July. The San Diego, CA-based company has decided to spend most of 2020 further refining the platform based on beta testing insights. Commercial launch is now expected in 2021. Pulse is single platform designed to combine neuromonitoring, surgical planning, rod bending, radiation reduction, imaging, and navigation in order to address many of the challenges spine surgeons face. The company is also developing a robotics application for Pulse in parallel. A 6% stock price drop following the announcement suggests NuVasive shareholders were disappointed with the delay, despite the company's strong fourth-quarter earnings that were reported at the same time. But as we've seen from other orthopedics companies, it's often better to treat projects like this as a marathon rather than a sprint. Take Stryker's Mako Total Knee System, for instance. FDA approved the Triathlon Total Knee System for the Mako robot in August 2015, but the Kalamazoo, MI-based company made the market wait more than a year for the full commercial launch. Stryker wanted to release the product at a measured pace in an effort to maximize its chance of success, and that approach has certainly paid off for the company. Warsaw, IN-based Zimmer Biomet also took a conservative approach with the launch of its Rosa Knee System, and tha...
Source: MDDI - Category: Medical Devices Authors: Tags: Business Source Type: news